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How will my customers know that it’s my business talking to them via WhatsApp?

During the onboarding and registration process, WhatsApp will review your business application and, at its discretion, grant access to the WhatsApp network. Once reviewed and verified, your WhatsApp number will be associated with a verified business name and one of the three business account statuses provided by WhatsApp: Verified, Confirmed, or Regular.

If the business account is Verified, your verified business name, instead of the phone number, will be visible in the chat list, chat screens, chat groups, and contact view. A green ‘Verified’ checkmark will also be visible in the contact view.

If your business account is Confirmed, the verified business name will only be visible in the contact view. All other views will display your WhatsApp Business phone number. The contact view will display a gray ‘Confirmed’ checkmark with the verified business name in smaller text.

If it is a Regular business account, the verified business name will only be visible in the contact view. All other views will show your business account phone number. The contact view will reflect the fact that the account is a business account and the verified business name will be displayed in smaller text.

As a registered business, you’ll also be able to create your business profile and presence by including information like your location, hours of operation, a brief business description, and a link to your website. This will help your customers easily identify your business.

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