Strengthening the relationships between brands and their customers

For 20 years, Clickatell has been a global technology company and innovator in mobile messaging, engagement, and commerce.

Today, we’re powering the chat economy with smart solutions that bring brands easily into the chat apps their customers use and love. Mobile consumers can now interact with business on demand, at their convenience, using the channels of their choice, such as SMS, WhatsApp, and Facebook Messenger.

We cover more than 220 territories, 1000+ networks, and 85% of the world’s population, with an SMS reach of more than 5 billion users.

A big idea. A tiny apartment.
In a tiny apartment in Cape Town, our (now) CEO Pieter de Villiers, his twin brother Casper, and two friends Danie du Toit and Patrick Lawson embarked on creating an application programming interface (API) between cellphones and computers. They did it! They created a world’s first: four lines of code that created a way to send SMS from the internet to cell phones.

The team then introduced Clickatell’s chat capabilities in developing countries, including South Africa. Here, limited transportation infrastructure makes it difficult to shop and bank at stores and financial institutions, and a cell phone is the primary communication device. Brands were in search of a mobile messaging, engagement and commerce solution to conduct business with these mobile-based customers. We delivered.

Today, Clickatell’s solutions are utilized by companies around the world and across industries for customer care, commerce, customer acquisition, customer retention, and customer expansion.