The Internet of Things is one of the hottest and most talked about trends at the moment. Connected devices are fast becoming commonplace. From digital home thermostats, smart TVs and car systems to networking devices, smart watches and activity trackers, these devices are everywhere.
One of the best ways to stay ahead of the curve is to predict where it’s going. When you’re a decision-maker for a business, this becomes key in how you operate. But sometimes you’re too focused on your own projects and forget to check in on others. No business operates in isolation. No industry works in a vacuum. Everyone is affected by technology’s progress, especially modern businesses relying on mobile and other solutions. To that end, you should be considering the latest trends in information technology and what they could mean for your business.
Direct marketing makes you think of cold-calling and spam emails, right? And digital marketing? Does that make you think of annoying banner ads flashing on the different websites you visit? Well, yes, most people have these thoughts about both direct and digital marketing. But both types of marketing are relevant and can garner positive outcomes for a business and especially a startup operation. These tactics work particularly well with marketing automation software.
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