A smart social media management plan will focus on engaging and building relationships with current customers as well as finding new business. The best way to retain your customer base and attract new business is through engagement.
There’s no doubt that ecommerce has revolutionized the way consumers shop. The problem is that it also makes it easier for consumers to abandon their carts. Research has found that 67.45% of online shopping carts are abandoned. And that means ecommerce retailers are losing out on scores of potential sales.
Customer relationship management (CRM) strategies are vital for every business, whatever its size and industry. And like all strategies for business, there are several which you just can’t ignore. The reality is that your customers are your best marketing tool and that’s especially true for happy customers. One way to ensure your customers are happy is to provide products or services which they’ll want to buy.
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