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Why does my WhatsApp number have the incorrect status in Meta Business Manager?

Below are possible reasons for the incorrect status of your WhatsApp Meta Profile. Log in to your Business Manager and update your profile accordingly.

Connected - A phone number can send notifications within its messaging limit.

Restricted - A phone number has reached its rolling 24-hour messaging limit and cannot send notifications until the messaging limit is reset. For example, if a business in ‘1K customers/24h” tier sends notifications to 500 users at 1pm and notifications to additional 500 users at 1:30pm, a business can start sending notifications to 500 users at 1pm the following day. A phone number can still respond to user-initiated messages. The state is formally known as “Message Limit Reached.”

Flagged - A phone number moves to a “Flagged” state (previously called “warned”) when its message quality is low (i.e., quality rating hits “low” state). If a phone number maintains a good quality rating (high or medium rating) for the next 7 days, it returns to “connected” state with no change in its messaging limit. If the quality rating does not improve, the number will return to “connected” state with a lower messaging limit tier.

Banned - A phone number has been banned from sending or receiving any messages.

Pending - A phone number is not yet registered. (PENDING_LICENSE status on Unity

Offline - Client instance is offline or not connected to WhatsApp servers.

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