What is the difference between the WhatsApp Business API and the WhatsApp Business app?

The WhatsApp Business app is a free-to-download application built specifically for small businesses to interact with their customers and respond to messages. The app has limited automation and feature sets to serve the needs of small businesses. You can learn more about the app here. Clickatell has no affiliation with this product and we’re not able to provide any support with setting up, or using the app.

The WhatsApp Business solution offered by Clickatell is intended for medium and large businesses who want to use an API integration to engage with their customers on the WhatsApp channel. Clickatell is an approved WhatsApp Business solution provider, and we’ll assist you to get your business verified on the WhatsApp network. This is done through an easy, wizard-driven application process. You can read more about the application process here.

Once your business is verified on the WhatsApp network, you‘ll be able to send WhatsApp messages via Clickatell’s multi-channel One API.

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