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What is the difference between the WhatsApp Business API and the WhatsApp Business app?

The WhatApp Business app is a free-to-download application built specifically for small businesses to efficiently interact with their customers and respond to messages. The app has limited automation and feature sets to serve the needs of small business. You can learn more here.

The WhatsApp Business API is targeted for medium and large enterprises looking to enable rich conversations with their customers on the WhatsApp channel through API integration.

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