Help Center

What are the fees associated with A2P 10DLC service registration?

As of 26 July 2021, Clickatell allows customers to register for the application-to-person (A2P) 10DLC service via our self-service Clickatell Portal. A new pricing and fee structure applicable specifically to the 10DLC service was implemented and includes:

  • Brand registration fees

  • Campaign activation fees

  • Subscription license fees

Brand Registration Fees

Customers will be charged a once-off brand registration fee of $5.

Campaign Activation Fees

A2P 10DLC allows brands to apply for different campaign types and use cases as applicable to the brand trust score.

From February 11th, 2023, Clickatell will charge a one-time campaign activation fee of $20 which supports the mandatory vetting process to ensure Campaign details submitted are compliant (this can take an average of 5 business days to complete).

Note that only the following Campaign types are supported:

  •   2-Factor Authentication (2FA)

  • Account Notification

  • Customer Care

  • Delivery Notifications

  • Fraud Alert Messaging

  • Higher Education

  • Low Volume Mixed

  • Marketing

  • Mixed

  • Polling and Voting

  • Public Service Announcement

  • Security Alert

Please note that Mobile Network Operators can reject or suspend a campaign if it doesn’t comply with the guidelines for that campaign, resulting in the linked 10-digit long numbers being blocked. 

Subscription License Fees

Customers will be charged a quarterly license fee of $33 for 10DLC numbers. This fee includes number rental and campaign subscription.


Other resources

Contact support

Contact support

Contact our support team and one of our agents will be in touch with you to answer any questions you have.

Contact support

Developer docs

Developer docs

Access the latest technical information regarding Clickatell’s channels, products and APIs.

Access developer docs