As of 26 July 2021, Clickatell allows customers to register for the application-to-person (A2P) 10DLC service via our self-service Clickatell Portal. A new pricing and fee structure applicable specifically to the 10DLC service was implemented and includes:

• Brand registration fees

• Campaign activation fees

• Subscription license fees

Brand Registration Fees

Customers will be charged a once-off brand registration fee of $5.

Campaign Activation Fees

A2P 10DLC allows brands to apply for different campaign types and use cases as applicable to the brand trust score.

From February 11th, 2023, Clickatell will charge a one-time campaign activation fee of $20 which supports the mandatory vetting process to ensure Campaign details submitted are compliant (this can take an average of 5 business days to complete).

Note that only the following Campaign types are supported:

•   2-Factor Authentication (2FA)

• Account Notification

• Customer Care

• Delivery Notifications

• Fraud Alert Messaging

• Higher Education

• Low Volume Mixed

• Marketing

• Mixed

• Polling and Voting

• Public Service Announcement

• Security Alert

Please note that Mobile Network Operators can reject or suspend a campaign if it doesn’t comply with the guidelines for that campaign, resulting in the linked 10-digit long numbers being blocked. 

Subscription License Fees

Customers will be charged a quarterly license fee of $33 for 10DLC numbers. This fee includes number rental and campaign subscription.