A2P 10DLC registration is applicable to all businesses that use long numbers to send and receive messages in the US. In order to register, you will be required to provide the following information:

Brand Registration

• Legal Company Name

• DBA/Brand Name (if different from legal name)

• Country of Registration

• Type of Organization

• Tax Number/ID/EIN

• Address

• Website

• Stock Symbol (if publicly traded)

• Stock Exchange (if publicly traded)

• Business Vertical

Campaign Registration

• Use Case

• Use Case Vertical

• Campaign Description

• Sample Message(s)

• Additional Campaign Details

Clickatell will gather the required registration information for your application and submit it to the Campaign Registry for carrier approval. Once both the Brand and Campaign have been approved, long numbers associated with it can be used to start sending and receiving messages with the benefits of the 10DLC sanctioned environment for A2P messaging.

Clickatell is also updating the application process in our customer portal for easy access and self-management of this new messaging service. We will share the details as soon as it is available.

In an effort to reduce spam and phishing attacks, all three carriers have already started their 10DLC migration, and unregistered campaigns are subject to being blocked by AT&T and T-Mobile in the coming months.

Campaigns for qualified brands will take approximately 5 business days to be approved.

This is due to a new vetting process introduced on January 31st, 2023, where the details submitted for Campaign registrations must be verified first to ensure they adhere to the appropriate carriers’ code of conduct.

Please note that Mobile Network Operators can reject or suspend a campaign if it doesn’t comply with the guidelines for that campaign, resulting in the linked 10-digit long numbers being blocked. 

For possible reasons why your campaign was rejected and what to do about it, please see this article.

Only one Brand can be created per Employer Identification Number (EIN). Any additional Brands would require their own unique EIN. You can have multiple Campaigns per Brand. However, one long number can be associated with only one Campaign and cannot be shared across multiple Campaigns within the Brand.

No, you can continue to use your existing long number for A2P messaging once it is registered with the central Campaign Registry for 10DLC. If you already use a Clickatell-allocated long number, we will reach out to you with next steps to register your number for 10DLC messaging.

10DLC regulations only apply to long numbers in the US. If you are currently using a US short code to deliver messages, these regulations will not apply to you. The US short codes programs will continue to be governed by the industry best practices and guidelines as per CTIA.

As of 26 July 2021, Clickatell allows customers to register for the application-to-person (A2P) 10DLC service via our self-service Clickatell Portal. A new pricing and fee structure applicable specifically to the 10DLC service was implemented and includes:

• Brand registration fees

• Campaign activation fees

• Subscription license fees

Brand Registration Fees

Customers will be charged a once-off brand registration fee of $5.

Campaign Activation Fees

A2P 10DLC allows brands to apply for different campaign types and use cases as applicable to the brand trust score.

From February 11th, 2023, Clickatell will charge a one-time campaign activation fee of $20 which supports the mandatory vetting process to ensure Campaign details submitted are compliant (this can take an average of 5 business days to complete).

Note that only the following Campaign types are supported:

•   2-Factor Authentication (2FA)

• Account Notification

• Customer Care

• Delivery Notifications

• Fraud Alert Messaging

• Higher Education

• Low Volume Mixed

• Marketing

• Mixed

• Polling and Voting

• Public Service Announcement

• Security Alert

Please note that Mobile Network Operators can reject or suspend a campaign if it doesn’t comply with the guidelines for that campaign, resulting in the linked 10-digit long numbers being blocked. 

Subscription License Fees

Customers will be charged a quarterly license fee of $33 for 10DLC numbers. This fee includes number rental and campaign subscription.

10DLC is a service offered by major US carrier networks specifically designed for A2P (application-to-person) messages using long codes. 10DLC stands for “10-Digit Long Code” and is the traditional 10-digit phone number (including area code)

The Campaign Registry is a central information hub for A2P campaign registrations that are reviewed and approved by the major US carrier networks. As a 10DLC Service Provider, Clickatell will work with you to submit 10DLC SMS Campaigns on behalf of your Brand and activate the Campaigns to be able to send messages to end-users.

The sale of new US 2-way SMS packages is no longer supported due to regulatory changes in the US. All the major US carrier networks now support A2P (application-to-person) 10DLC (10 Digit Long Code) messaging.

All businesses currently using SMS text messaging to communicate with their US customers should be using or switching to 10DLC. This SMS solution is aimed at helping protect those on the receiving end of business text messaging by verifying the senders, providing a better and more secure customer experience while minimizing the risk of spam messages.

More details can be found in this article.

Clickatell Connect is the follow-up platform to Developer Central, providing the same SMS messaging services that you are used to as well as new multi-channel messaging services utilizing One API (SMS and WhatsApp). Clickatell Connect supports our new web-based self-service 10DLC registration tool to help you purchase US long numbers, register your brand, add messaging campaigns, and provision for 10DLC – all within your account.

All you have to do is:

1.      Create a new Clickatell account

2.      Start your 10DLC Registration!

Feel free to reach out to our Support team at support@clickatell.com with your questions and we will gladly assist you.

Major carrier networks in the US like AT&T, T-Mobile and Verizon are moving away from unsanctioned long codes and are launching 10DLC as a sanctioned A2P messaging service. The new sanctioned environment will offer reliable A2P messaging with throughput levels suitable for large SMS campaigns and business requirements. 10DLC is only used in the US, supports both transactional and promotional messaging, and can include any US area code.

This change will also improve deliverability as 10DLC allows for higher messaging throughput than P2P (person-to-person) long code traffic.