Yes, Meta supports and encourages marketing and promotional messages. Businesses can promote and market their products and services by sending Marketing message templates to their customers.

Marketing templates are flexible and may include promotions or offers, welcoming or closing messages, updates, invitations and recommendations, or requests to respond to or complete a new transaction.

Meta strongly recommends getting your clients' opt-in before sending them marketing messages. This increases the chance that they'll respond favorably to your messages and minimizes reports of spam or blocked messages.

For more information, please see Meta's documentation here:

• Get Opt-in - WhatsApp Business Platform

• Marketing templates: information and examples

Before you start:

• Create a Facebook Business Page.

  • You’ll need Admin access to this Page.

• Set up a WhatsApp Business account.

  • Ensure this WhatsApp number isn’t linked to any other Facebook pages.

Step 1: Connect your WhatsApp Business account to your Facebook Business Page.

Before setting up Ads That Click to WhatsApp, connect your WhatsApp account to your Facebook page and make sure you have admin access to the Facebook Page.

Step 2: Create the ad campaign in Facebook Ads Manager

Follow these guidelines: Create Ads that click to WhatsApp in Ads Manager | Meta Business Help Center (facebook.com).

You can also find a step-by-step guide here.

Also see:

• What is Ads That Click to WhatsApp?

• What are the benefits of Ads That Click to WhatsApp?

• What are best practices for Ads that Click to WhatsApp?

WhatsApp conversational components are special in-chat features that make it easier for customers to interact with your business on WhatsApp. These components can be set up and personalized per WhatsApp Business number, making user interactions more interesting and engaging. Conversation components are set up and managed by yourself in your WhatsApp Manager account.

Clickatell currently supports the following two conversational components:

Ice Breakers

Icebreakers are customizable, selectable text prompts that appear in a message thread the first time you chat with a customer. Icebreakers try to anticipate the most common questions first-time customers might have when interacting with your business. They serve as ready-made text options customers can select to start a conversation instead of having to formulate their own message.

Icebreakers are great for service interactions, such as customer support or account servicing. For example, you can embed a WhatsApp button on your app or website. When a customer taps the button, they're redirected to your WhatsApp Business account and presented with a set of options they can select from to guide their interaction further.

You can add up to four icebreakers per business number.

Commands

Commands are text strings that WhatsApp users can see by typing a forward slash (/) in a message thread with your business. This can be used at any point during the conversation.

Commands are composed of the command itself and a hint, which gives the user an idea of what can happen when they use the command.

You can add up to 30 commands per business number.

To achieve success with Ads That Click to WhatsApp, it's important to follow these best practices:

• Creative: Create eye-catching ads that will entice customers to stop at your ad and want to find out more. Clearly indicate that clicking the ad initiates a conversation with the brand on WhatsApp.

• Audience & targeting: Meta’s targeting helps you make the most of your ad spend - direct ads at Facebook and Instagram users based on their age, gender, location, and how closely they match your Lookalike audiences.

• Budget: The investment in Ads That Click to WhatsApp directly affects the ad distribution algorithm's learning.

• Follow through on your ad's promise: Do what the ad promised, and do it quickly after an ad click, so people can see that chatting with your brand is a valuable experience.

• Icebreaker: Use pre-written icebreakers to encourage customers to start the conversation without formulating their own message. Anticipate customer questions and interests to define effective icebreakers.

• Personalization: After the initial message, direct users to a personalized conversational flow that continues their journey from social media. Utilize the relevant variables to identify the ad origin and guide users accordingly.

• Create upsell and cross-sell opportunities with product recommendations.

• Use a 24/7 bot so potential customers can get fast responses after engaging with your promotion.

• Ask for opt-ins to ensure you can message them regularly afterward.

  • Keep your request clear. WhatsApp requires businesses to state their name and ask for permission to message in their opt-in request.

  • Tell shoppers about the message types they can expect, like discounts or new product announcements.

  • Incentivize the opt-in, e.g., giving leads a discount if they sign up to receive WhatsApp messages from your brand.

Also see:

• What is Ads That Click to WhatsApp?

• How do you set up Ads That Click to WhatsApp?

• What are the benefits of Ads That Click to WhatsApp?

Ads That Click to WhatsApp is an ad format introduced by Meta that streamlines the customer's journey by directing them from popular social networks straight to a WhatsApp conversation with the business with one tap.

Below are some of the many benefits of using Ads That Click to WhatsApp in your marketing efforts:

• Qualified Lead Generation: Ads That Click to WhatsApp generate highly qualified leads, as prospects typically have a strong interest in the business's offerings.

• Immediate Lead Engagement: Businesses can start conversations with leads promptly after they reach out via WhatsApp ads, preventing lead leakage.

• Increased Conversion: Direct and instant communication addresses queries swiftly, leading to higher conversion rates.

• Enhanced Customer Service: Instant support via WhatsApp improves customer experiences with detailed information sharing.

• Initiation of Re-Engagement Campaigns: WhatsApp marketing allows businesses to run personalized re-engagement campaigns to reconnect with customers effectively.

• Personalized Promotional Messages: Businesses can broadcast personalized WhatsApp campaigns, ensuring engaged customers receive tailored offers.

• Cost-Effectiveness: Ads That Click to WhatsApp offer a cost-effective alternative to traditional customer engagement methods such as call centers and SMS messages.

• Building Long-Term Relationships: Ads That Click to WhatsApp initiate ongoing conversations, as opposed to a once-off "click".

• Boost Sales: Ads That Click to WhatsApp simplifies the buying process, allowing customers to immediately browse and purchase products via WhatsApp.

• Market Insight: WhatsApp interactions offer valuable insights into customer preferences and behaviors, aiding in refining marketing strategies and product offerings.

Also see:

• What is Ads That Click to WhatsApp?

• How do you set up Ads That Click to WhatsApp?

• What are best practices for Ads that Click to WhatsApp?