Chat has gone mainstream. There are now almost 6B regular users of Chat apps like WhatsApp, Apple iMessage, Facebook Messenger, Twitter, and Instagram. Consumers can now find goods and services, make purchases, track orders, and resolve issues with a simple text or chat.
Our first-ever Chat Commerce Trends Report shows just how much U.S. consumers have turned to Chat to conduct business, showing a clear path forward for organizations looking to grow new, younger customer segments, reduce service and support costs, and drive revenue by enabling transactions on Chat.
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