Clickatell has been hugely successful in securing its brand and product offerings. Ethos' involvement as an anchor shareholder will provide Clickatell with a sound platform from which to build on its position as market leader through product innovation and development as well as carefully targeted marketing.

According to Claudia Koch , CEO of Ethos Technology, "two factors in our assessment of Clickatell persuaded us that the business represented an excellent investment opportunity: their clearly defined growth strategy in an emerging and rapidly growing global market segment, underpinned by their differentiation of broad connectivity and robust, supporting technology tools; and their young but exemplary executive management team, that displayed an unusual combination of maturity, focus, clarity and passion in working through strategic and operational challenges." "Ethos's portfolio strategy is to invest in high-growth technology companies that have a proven revenue model, solid customer base and successful operating track record, so of course, we are extremely pleased with the partnership and proud of the endorsement given to us by Ethos.

To have the backing of such an experienced and well-respected investor such as Ethos can only mean even bigger and greater things for Clickatell. The growing demand for mobile messaging solutions and integration systems remains extraordinarily strong and this partnership will enable us to exponentially increase our market share in this emerging space. The Ethos team has concluded this transaction in record time, confirming what is already widely recognized: Ethos is the venture capital partner of choice", said Pieter de Villiers, CEO of Clickatell. Notwithstanding the sale of their interest in Clickatell, pointBreak remains upbeat about Clickatell's prospects. "We are proud of our association with Clickatell and we are convinced that Clickatell will go from strength to strength. Our investment in Clickatell exceeded our expectations and cements pointBreak's successful investment track record in a difficult investment market", says Rein van Veen, director of pointBreak.

SMS Platform

Clickatell SMS Platform is a bulk SMS system that enables you to send messages securely, reliably and instantly, sparking a dynamic dialogue between business and customer.

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