22 April 2004

Ethos Technology acquires an interest in Clickatell

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Clickatell partners with Ethos Technology

Clickatell has been hugely successful in securing its brand and product offerings. Ethos' involvement as an anchor shareholder will provide Clickatell with a sound platform from which to build on its position as a market leader through product innovation and development as well as carefully targeted marketing.

Ethos Technology

According to Claudia Koch, CEO of Ethos Technology, "two factors in our assessment of Clickatell persuaded us that the business represented an excellent investment opportunity: their clearly defined growth strategy in an emerging and rapidly growing global market segment, underpinned by their differentiation of broad connectivity and robust, supporting technology tools; and their young but exemplary executive management team, that displayed an unusual combination of maturity, focus, clarity, and passion in working through strategic and operational challenges." "Ethos's portfolio strategy is to invest in high-growth technology companies that have a proven revenue model, solid customer base, and successful operating track record, so of course, we are extremely pleased with the partnership and proud of the endorsement given to us by Ethos.

To have the backing of such an experienced and well-respected investor such as Ethos can only mean even bigger and greater things for Clickatell. The growing demand for mobile messaging solutions and integration systems remains extraordinarily strong and this partnership will enable us to exponentially increase our market share in this emerging space. The Ethos team has concluded this transaction in record time, confirming what is already widely recognized: Ethos is the venture capital partner of choice", said Pieter de Villiers, CEO of Clickatell. Notwithstanding the sale of their interest in Clickatell, pointBreak remains upbeat about Clickatell's prospects. "We are proud of our association with Clickatell and we are convinced that Clickatell will go from strength to strength. Our investment in Clickatell exceeded our expectations and cement pointBreak's successful investment track record in a difficult investment market", says Rein van Veen, director of the pointBreak.

About Clickatell

We create a better world through technology, making commerce in chat accessible for everyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders, and resolve issues with a simple text or chat. No need for cash, phone calls, in-person interactions, or apps. Founded in 2000 with now over 10,000 customers, Clickatell is powering the digital commerce transformation. Clickatell is headquartered in Silicon Valley, CA and has offices in Canada, South Africa, and Nigeria (www.clickatell.com).

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