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What are the messaging throughput limits for 10DLC Campaigns?

Throughput and volume limits are determined based on who is sending the message (the Brand) and what is being sent (the Use Case and Vertical), not on the quantity of long numbers associated with the Campaign.

AT&T

AT&T allocates throughput on a text-per-minute basis per the following table. Generally, if the throughput is exceeded, messages will be queued.

Message Tier

Use Case (Risk Level)

Use Case

AT&T TPM*

 

 

A

Standard (low risk provider)

Declared 

4500

B

Standard (low risk provider)

Mixed/Marketing


4500

C

Standard (medium risk provider)

Declared 

2400

D

Standard (medium risk provider)

Mixed/Marketing

2400

E

Standard (high risk provider)

Declared 

240

F

Standard (high risk provider)

Mixed/Marketing

240

Other/Special Use Cases

Special

Variety

Available on request

*TPM - Text Per Minute    *MPS - Messages Per Second

 

T-Mobile

T-Mobile sets a daily messaging limit at the Brand (i.e, business) level, meaning you can only send messages up to the daily allotted amount. To clarify, if your Brand has multiple campaigns, they will all share this daily message allotment. Once the limit has been reached, delivery for additional messages will fail.

See the below chart for a breakdown.

Risk Level

Use Case Type

T-Mobile Brand Daily Cap

Low

Standard

200,000

Medium

Standard

 

40,000

High

Standard

 

10,000

Basic

Standard

 

2,000

How can I find out my Brand/Campaign limits?

Currently, your Brand/Campaign’s volume limits are not visible in the Clickatell Portal. However, a request can be sent to our support team, requesting the 10DLC volume limits. Expect a turnaround time of a few days depending on available capacity.

How can my throughput or volume limits be improved?

The best way to improve your volume limits is by having the Brand externally vetted, declaring a Use Case, and providing a detailed explanation of the Campaign.

Currently, the Clickatell Portal does not have the functionality to request external vetting for a Brand, however, a request can be sent to our support team. Note that there is a cost associated, and the support team can provide more information. Be aware that external vetting is not guaranteed to result in a better trust score.

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