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What is the difference between a premium routing profile and a standard routing profile?

Your routing profile determines the way messages are delivered to handsets once they leave the Clickatell SMS Gateway. It's something you can configure when you create your message Integration.

  • A premium routing profile offers the fastest and most direct line of delivery for your SMS messages. On this type of route, our system selects the most optimal route to ensure the fastest possible delivery time. Premium routing is recommended for high-priority messages, such as one-time PINs (OTPs), transactional messages and time-critical alerts. Choose a standard routing profile for cost-effective delivery that fits into your budget.
  • Standard routing offers lower rates and reliable delivery. It is ideal for non-critical messages that aren't time-sensitive, such as promotions, brand announcements or CRM messages.

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