Forget every negative thing you may have heard about SMS in the past. You just don’t need that kind of negativity in your life. SMS can be positive for your business. There’s no doubt that SMS marketing campaigns are the best and most effective way to generate new revenue for your business.
SMS messages are well-known for their near perfect open rate of 98 percent. Another interesting SMS statistic is that messages are typically read within 90 seconds of being received. Added to that, the average person checks their phone 85 times each day. And a massive 80 percent of millennials say they check their phone the minute they wake up.
There’s no arguing that these figures make SMS the ideal channel to send marketing material including urgent, time-sensitive updates. Of course, before you get too excited about setting up your SMS marketing campaigns, you need to understand the legalities in your area. It’s important that you don’t send messages unless you have explicit permission to do so. Customers need to opt-in to your SMS marketing campaigns before you send them any message, no matter how exciting your next big reveal or promotion. Without that essential opt-in you might just find yourself in hot water legally and lose a previously loyal customer. And no one wants that.
SMS has a better engagement rate than any other channel. Emails are hardly ever opened, phone calls are never picked up and everyone has, by now, lost the key to their post box. But text messages are almost always read within minutes of being sent. Yes, it might just be to remove that annoying flashing light on your mobile. But if a message is at all appealing, as yours will be, customers will want to read it while it’s open.
SMS messages are easily trackable. It’s simple to check who opened your message, see what actions they took, and find out who isn’t opening your messages. And if someone is routinely ignoring your messages, now is the time to add them to another list and offer some incentives.
SMS is interactive. Two-way messaging, which is an option when using Clickatell’s SMS Platform, makes it possible to receive feedback almost immediately. You can also send quick, simple messages with a strong call to action that drives customers to your website.
SMSes are delivered immediately. There’s no delay with SMS. Once you press “send”, it’s sent out to your list and delivered almost instantly. It’s possible to set up an SMS marketing campaign, send it out and have hundreds of responses within minutes.
SMS marketing campaigns are easily personalized. Personalization is not just an option when sending marketing material, your customers demand it. It’s simple to address customers by name and use conversational language when sending an SMS. The impact on customer loyalty will be immense.
There are very successful SMS marketing campaigns which can be set up easily and have positive results for your business, within minutes. Some of these include:
Coupons. Everyone loves a discount. Try sending out a discount code in your next SMS and watch your analytics as your customers immediately click through to your website.
Drip campaigns. A drip campaign gives additional discounts and incentives based on how long a customer has been subscribed. These can be set up as automated messages, meaning no additional work on your part and maximum customer satisfaction.
Ask a question. In recent months, we’ve seen social media giants Facebook, Twitter, and Instagram all implement polls and question asking within their platforms. Consumers, who enjoy communicating with brands and having their voices heard, are loving it. SMS is your opportunity to get in on the action.
As you can see, SMS marketing campaigns are an opportunity to attract the attention of new customers, increase loyalty for existing customers, and encourage additional leads and conversions. There’s really no reason why your business shouldn’t be sending text messages to customers who are interested in your products or services.
If you’re interested in finding out more information about what SMS can do for your business, have a look at our SMS Platform. It allows you to open a personalized communication channel with 6 billion potential customers. That’s 6 billion reasons to learn more about it, today.
SMS and two-way channels, automation, call center integration, payments - do it all with Clickatell's Chat Commerce platform.