Digital Marketing

How to put the advantages of artificial intelligence to work in your marketing strategy

Advantages of AI in marketing strategies

Artificial Intelligence (AI) was once an imagining of science-fiction authors and scientists of the past. But now, it’s a commonplace aspect of life in today’s tech-focused world. These days, consumers expect the advantages of artificial intelligence to be made use of by almost every industry, and there are updates being made to AI every day.

Now that AI is getting better and is able to work independently, what’s next for technology? There have been significant advances made in numerous industries including health, retail, and even fashion. Here are just some of the ways in which AI is advancing technology.

Chatbots that are designed to learn

The difference between chatbots and bots with artificial intelligence and those without is that those with the advantages of artificial intelligence are able to learn and evolve over time. The addition of AI to bot technology opens the door to endless possibilities for human interactions.

Not only will you be able to create chatbots that can use previous conversations to interact with consumers, but you’ll also see bots being created to deal with healthcare issues. For example, imagine a bot that is able to learn and adapt to the behavior of someone with Alzheimer's. The bot will be able to identify when a person has forgotten something and will remind them of this, providing important help as their condition deteriorates. Bots and chatbots that are able to learn will provide meaningful and helpful experiences to all who use them.

Building brand awareness

In the past, if you wanted to advertise your brand or create awareness, you had to spend time creating a one-off advertisement to grab the attention of your audience and interested consumers. But, with the ever-evolving advantages of artificial intelligence, this is no longer the reality for marketers and businesses.

You can create a chatbot that is tailored to your brand which can gather information about consumers who visit your website and then provide them with personalized recommendations based on this data. With the way that AI is going, you’ll soon be able to implement chatbots that are more “human” than your human salespeople, allowing you to answer the queries of thousands of customers at once while still providing each one with a tailored experience.

Using the advantages of artificial intelligence to create content

One of the advantages of artificial intelligence is that it is highly versatile. And for some in the digital marketing world, this strikes fear into their hearts… especially content creators. However, it’s likely that it’ll be a more collaborative relationship, rather than AI taking over.

One example is an AI-powered software-as-a-service (SaaS) tool that allows publishers to convert written content into video through automated video production. Previously, publishers and content creators would spend hours crafting content for their websites and social media but now, with AI, this time can be cut in half. Beyond 2018, consumers can expect more brands to use AI as part of their marketing strategy to create content that is relevant and valuable.

How to implement AI in your marketing strategy

Use it to personalize your CRM

For any business, a customer relationship management (CRM) system is vital to the success of a marketing strategy. By using AI, you can create emails and SMS messages that address subscribers on an individual level. This allows for true one-on-one communication between brands and consumers.

Boost your social media marketing with on-demand content

One of the advantages of artificial intelligence is that you can use it to gather insights, analyze data and use this to create relevant, on-demand content for your audience. You can use this to boost your social media marketing strategy by serving specific content that is tailored to consumer behaviors and experiences.

Speak to your customers… with chatbots

Chatbots are everywhere in the digital marketing world, so it might be time to get on board with this trend. You can use a tool like Clickatell Touch to communicate with customers across a number of channels, including your website and social media channels, with its easy-to-use interface. You can also use chatbots to gather data about consumers and craft highly targeted SMS and email campaigns.

Embrace an intelligent future

AI is advancing technology at a rapid rate, so it is time to start embracing this and implementing it in your marketing strategy. Chatbots will soon be able to learn and respond in more “human” ways, which will help to improve the customer experience and boost brand awareness. And if you use content to market your business, you can now use collaborative AI tools to turn written content into video and even craft blog posts for you.

The opportunities are endless when it comes to the AI, so if you’re interested in finding out more for your brand, read our thoughts on why investing in the advantages of artificial intelligence is smart business.

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