Voucher notifications sent by SMS, reducing calls, freeing up staff, and resulting in better customer service.
This online Kenyan gift store is aimed at East African customers who live abroad. It enables them to send airtime, flowers and supermarket vouchers, or even to pay school fees, from anywhere in the world. Phoning recipients to let them know they had received a gift or voucher became time-consuming and expensive. Mama Mikes needed a more effective way to notify recipients of their gifts.
Mama Mikes selected Clickatell as their SMS provider, choosing to use the HTTP API product for simple integration with Clickatell's SMS gateway. Using the API, the company was able to send automated notifications at a fraction of the cost of a phone call, to inform recipients in East Africa when gifts or vouchers needed to be collected.
SMS notifications greatly improved productivity for Mama Mikes’ staff, as it freed them up from phone calls and telephonic queries. It allowed the company to be more innovative in their customer service and to create a better experience for website users.