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WhatsApp is no longer just a person-to-person messaging app; it has evolved into
a powerful tool for businesses to engage with their customers and drive growth.
The WhatsApp Business Platform is designed for consumer brands who wish to
engage with their customers via the world’s most popular mobile messaging
channel. With over two billion active users, WhatsApp is one of the few apps to
be downloaded over five billion times. The WhatsApp Business Platform supports
popular WhatsApp features along with additional capabilities which allow it to
be deployed either on-premise or in the cloud, to reliably interact with other
communication and business systems, as well as scale to support the needs of
In this comprehensive guide, we will delve into the use of WhatsApp for business,
exploring its benefits, key features, the setup process, effective usage tips, how
to grow your customer base, selling strategies, growth insights, success stories,
and integration options. Whether you’re a mid-market business or an international
enterprise, this guide is your key to unlocking the potential of WhatsApp for
SMS and two-way channels, automation, call center integration, payments - do it all with Clickatell's Chat Commerce platform.