Clickatell has delivered SMS messaging for U.S. customers for over 20 years. We are the SMS vendor of choice in a time of urgent need. We provided critical updates during the Hudson River plane crash, we are providing travel alert updates for United Airlines, we are combatting fraud with critical notifications and providing important COVID-19 notifications as the pandemic has evolved over the last year.
If you are engaging with your customers through an SMS long number, here is everything you need to know.
What is U.S. A2P 10DLC?
A2P 10DLC is the system in the U.S. that enables the sending of Application-to-Person (A2P) messages through a 10-digit long code (10DLC) phone numbers. 10DLC is the new, approved solution in the U.S. for A2P messaging over long numbers.
By switching to A2P 10DLC, businesses can now engage with their consumers through a verified local identity. This new system will increase deliverability and throughput. U.S. Carriers, AT&T and T-Mobile are requiring a registration process so that they know who they are and what messages they are sending.
What do you need to do?
If you do not send messages via local long codes within the United States, you do not need to do anything.
If you do send text messages using a U.S. 10DLC long number reach out to your Account Manager or connect with our Support team.
This will prevent disruptions to your messaging service and ensure that you keep sending engaging and time-critical messages to your customers.
Why the change to A2P 10DLC?
Carriers want end-users to have a better customer experience and receive relevant text messages that are not spam. The more regulated ecosystem to send SMS traffic over U.S long numbers will prevent misuse and have added benefits for your company and customers. Failure to adhere to the new rules and regulations will result in SMS traffic being blocked and possible fines implemented.
The benefits of 10DLC
For your company
- Part of a compliant and regulated text messaging environment
- More affordable text messaging
- Increased delivery rates with accuracy
- Higher volumes and throughput
For your customers
- Spam free text messaging
- Relevant text messaging that helps your customers
- Enhanced trust with your brands
10DLC use cases for business messaging
A 10DLC number is ideal for companies wanting to cost-effectively engage with their customers on SMS. Popular use cases for customers include:
- Account notifications
- 2FA notifications
- Delivery notifications
- Marketing campaigns
- Customer care engagement
- Fraud Alert messaging
- Polling and surveys
Partnering with Clickatell on 10 Digit Long Codes
We have 20 years of experience and a product suite that will help you succeed in transitioning from shared short codes to 10DLCs.
Our expert team can support your mobile messaging campaigns:
- Leverage our secure global network to reliably send SMS messages to your customers
- Take advantage of our cloud-hosted, user-friendly portal and the
wizard-driven code generation makes integration into your existing systems easy
- Send a high volume of messages delivered reliably and on time
- Ensure that conversations between your business and customers remain 100% private with default end-to-end encryption
Still have questions?
For more information about 10DLC, check out our FAQ section or contact our support department. We are happy to help you navigate the changing A2P messaging environment in the U.S. to keep you connected to your customers.