Digital Marketing

How to use SMS and social media marketing to reach niche markets

SMS for niche marketing

Appealing to new markets is important for every business owner. And when your business operates within a specific niche, it’s essential that you know how to reach customers within that niche. One of the most effective ways to reach new customers within those niches is to use SMS and social media marketing.

It’s simple to use these communication methods to not only reach customers but effectively turn leads into conversions. Of course, it’s all good and well to attempt to appeal to as many people as possible. But when your business operates within a certain niche, it’s better to appeal to customers already within that niche. For instance, if you own and operate a business within the legal industry, it wouldn’t do your business much good to attempt to appeal to those within the insurance industry. So, as a business owner, how can you use SMS marketing platforms and social media marketing to appeal to customers within your niche?

Why SMS and social media marketing are so effective.

SMS enjoys an unrivaled open rate. No other method of communication is as effective when it comes to reaching new and existing customers. Of course, before you send SMS marketing messages to customers, it’s important that they give you their permission to send them communication from your business in this way. And once you have that permission, you’re able to send marketing messages to customers. That’s when you’ll see the magic begin to happen. Now is the time to look into SMS marketing platforms. These tools make it simple to send messages to thousands of customers with the click of a few buttons. SMS messages are opened 98 percent of the time and within just a few minutes. These statistics are what makes SMS marketing so effective for time-sensitive messaging. Also effective for urgent messaging? Social media marketing. The vast majority of your customers are not only active on social media, but they are active for nearly two hours each day. Recent social media statistics indicate that, of 4.2 billion active internet users in the world, 3.4 billion make use of social media. The average time spent every day on social media is 116 minutes. The vast majority of social media users are on Facebook, YouTube, and Instagram.

Where social media users are spending their time.

Some eight out of ten small- and medium-sized businesses are active on social media. But it’s one thing to be active on social media and another entirely to be active on the correct platforms. You might decide to use the three mentioned above. But your potential customers might be more active on Reddit and LinkedIn. To find out where your customers are active on social media, it’ll save time and money to ask them directly. You can make use of two-way SMS to ask your customers for their feedback. Once you understand where your customers are, you can begin to create social media posts. Importantly, your social media posts across your various platforms and your SMS messages should not be exactly the same. You don’t want your customers to grow tired of seeing the same posts repeatedly from your business. Importantly, when creating your social media posts, you need to include a call to action (CTA). Your customers need to know what action they should take after reading your messages. Do they need to visit your website? Do you have a sale on your products or services that they need to peruse?

Okay, so you’ve been convinced. You need to use SMS marketing platforms and social media marketing to reach your customers. But how do you improve your conversion rates? The good news is that in our recent article, we discuss just how you can do that. We discuss some insights and provide actionable tips on how you can improve your SMS marketing conversion rates.

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