Customer relationship management (CRM) strategies are vital for every business, whatever its size and industry. And like all strategies for business, there are several which you just can’t ignore. The reality is that your customers are your best marketing tool and that’s especially true for happy customers. One way to ensure your customers are happy is to provide products or services which they’ll want to buy.
Target marketing is about attracting customers who’ll buy what you’re selling. One of the best ways to do exactly that is through good word of mouth and social media posts which praise your business. That’s why investing in improving your CRM is essential. Here are a few examples of what you should be doing.
It’s important that your customers feel that you understand their needs. And that’s why humanizing your brand is so important. Show your negatives and your positives. Admit when you’ve made mistakes. It’s especially important to be authentic because your customers will soon be able to tell when you’re being contrived. If necessary hire someone, or find an existing staff member, who understands marketing and who fits into your target demographic. Allow them to give ideas about what they’d like to see being communicated from brands.
Think carefully about what your customers need and what’s important to them. Don’t skimp on making sure you’re able to deliver that to them. This could mean communicating with your customers however they want to communicate with your business. Whether they want to send an SMS or email, talk to a representative over the phone or communicate with an onsite chatbot, you should have the communication options available that your customers want to make use of.
Your customers will love you if you give them something. And amazing content can do just that. Companies like Hubspot and KISSMetrics do really well at providing a near-constant stream of interesting, informative content. This makes them thought leaders in their industry and the go-to choice for anyone needing inbound marketing or analytics assistance.
Sometimes making simple, inexpensive changes in your business can provide exceptional value to your customers. One example is providing free shipping to customers when they’ve purchased over a certain amount; many people would far rather buy from a company that offers free shipping than one that charges.
As more and more people conduct their business online and complete their purchases over the internet using their mobile phones, it’s important that you learn more about mobile CRM. If you’re curious about mobile CRM, read our blog post on the 10 best practices for implementation and development.