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Turkey SMS messaging regulations and restrictions

Turkey boasts a massive and rapidly growing mobile market, with great opportunities for smart marketers. Because Unicode is supported, you’ll have the freedom to send SMS messages using Turkish accents – a great way to connect with your local market. Note that using Unicode reduces the number of characters per message, usually to a maximum of 70 characters. Certain message regulations apply, which you can see in the table below. You can also read more at the Information and Communication Technologies Authority (in Turkish) online.

If you want to start sending messages to one of Europe’s fastest-growing mobile markets, we can help you set up an account. Our sales advisors will ensure that your program is compliant and your messages get delivered. Get in touch now by emailing

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Restriction Description
DND exists No
Time restrictions No
International vs local split No
Local traffic N/A
International traffic N/A
General content restrictions
  • Customers who want to send Promotional (Marketing) messages must register their end-users on the IYS portal. For more details, see here
  • The messages should contain the company's URLs or customer care contact number so recipients can know where to find information regarding the campaign
  • P2P content is blocked by operators when sent via A2P systems
  • Gambling and adult content is not allowed

Content registration required No
Opt-out instructions required Yes - the SMS must end with an option to opt-out

Sender ID regulations
  • Pre-registration required
  • Numeric and generic Sender IDs are likely to be blocked
Country supports MNP Yes



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