Kenya SMS messaging regulations and restrictions

Like many other countries, Kenya operates according to an opt-in policy, and you must be able to demonstrate that your users have chosen to receive messages from you. There are also various regulations in place regarding the content type, which you can see in the table below. Visit the Communications Authority of Kenya online for more information.

It’s a good idea to work with a sales advisor to ensure compliance with all SMS regulations. Get in touch now and set up your messaging program with the help of our experts.


Restriction Description
Sender ID Pre-registration of Sender ID (from address) may be required.
Message content The following content is not allowed to be sent in Kenya:

  • Adult content
  • Mobile gambling /casinos (real money)
  • Virtual gambling (virtual credit)
  • Lottery (real money)
  • Competitions
  • Voting
  • Alerts
  • Chat
  • Info messages
  • Political messaging may only be sent between 8 am and 6 pm. Unsolicited political messages are not allowed, and various additional restrictions apply to political messaging.


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