This functionality enables businesses to add a call-to-action button on their Facebook and Instagram ads. When the ad is clicked by a mobile user it opens a thread with the business directly in the WhatsApp app (as opposed to opening the messaging section of the social platform). 

Ads That Click to WhatsApp can be placed across Facebook and Instagram (e.g., News Feed, Stories, and Marketplace) and help support business objectives across lead generation, sales, and marketing.  

How can this assist you in your business? 

• Pre-Purchase:

  • Awareness - The ad introduces a product/business on Meta.

  • Consideration - The ad drives to a sales consultation experience.

• Purchase:

  • ​​​​​​​The ad drives customers to purchase a product on WhatsApp.

• Post-Purchase:​​​​​​​

  • Care - The ad drives end-users to customer service experience, which can encourage future use.

  • Loyalty - The ad directs loyalty members to discover special deals on WhatsApp.

Also see:

• How do you set up your Ads That Click to WhatsApp?

• What are the benefits of Ads That Click to WhatsApp?

• What are best practices for Ads that Click to WhatsApp?