What are best practices for Ads that Click to WhatsApp?

To achieve success with Ads That Click to WhatsApp, it's important to follow these best practices:

Creative: Create eye-catching ads that will entice customers to stop at your ad and want to find out more. Clearly indicate that clicking the ad initiates a conversation with the brand on WhatsApp.
Audience & targeting: Meta’s targeting helps you make the most of your ad spend - direct ads at Facebook and Instagram users based on their age, gender, location, and how closely they match your Lookalike audiences.
Budget: The investment in Ads That Click to WhatsApp directly affects the ad distribution algorithm's learning.
Follow through on your ad's promise: Do what the ad promised, and do it quickly after an ad click, so people can see that chatting with your brand is a valuable experience.
Icebreaker: Use pre-written icebreakers to encourage customers to start the conversation without formulating their own message. Anticipate customer questions and interests to define effective icebreakers.
Personalization: After the initial message, direct users to a personalized conversational flow that continues their journey from social media. Utilize the relevant variables to identify the ad origin and guide users accordingly.
Create upsell and cross-sell opportunities with product recommendations.
Use a 24/7 bot so potential customers can get fast responses after engaging with your promotion.
Ask for opt-ins to ensure you can message them regularly afterward.
- Keep your request clear. WhatsApp requires businesses to state their name and ask for permission to message in their opt-in request.
- Tell shoppers about the message types they can expect, like discounts or new product announcements.
- Incentivize the opt-in, e.g., giving leads a discount if they sign up to receive WhatsApp messages from your brand.