WhatsApp Business Solution

Enhance customer experience with Clickatell’s WhatsApp Business API

Deliver helpful, contextually-relevant customer support, engaging marketing experiences, and rich payments in the world’s leading chat application, at scale.

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Meaningful relationships begin with real time communication

Tap into the power of WhatsApp for Business and connect with your customers like never before. As an authorized Business Solution Provider, Clickatell will enable you to quickly and easily engage in rich conversations with your customers.

Open rate for messages, which is the highest message open rate across communication channels.

Source: WhatsApp

Active Monthly Users on WhatsApp, giving businesses the opportunity to expand their reach
to a diverse, global audience.

Source: Demandsage

Increase in click-through rates, as WhatsApp allows businesses to deliver personalized content, offers, and support.

Source: Shopify

Streamline Your Workflow: Achieve Any Use Case with WhatsApp

Enhance the customer journey at every stage by designing and deploying support, commerce, and marketing solutions on a unified channel.

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Frictionless Purchasing: A Seamless Customer Journey

Facilitate a convenient shopping experience for your customers by enabling them to browse through your product offerings and place orders directly on WhatsApp. Utilize commerce messaging to showcase your product catalog and simplify the ordering process. Provide personalized assistance to customers, whenever needed to help them in their purchasing journey, and ensure a seamless end-to-end shopping experience, all within a single chat screen.

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Keep Your Customers in the Loop: Communicate Important Updates Effectively

Businesses can now provide support to their customers through WhatsApp by automating routine inquiries and enabling self-service. When a customer initiates a conversation on WhatsApp, businesses have 24 hours to respond with a custom message or a message template at no cost. Additionally, businesses can send template messages at any time to communicate updates, alerts, delivery statuses, payment updates, and more.

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Personalize Your Promotions for Increased Engagement

Utilize WhatsApp for personalized and direct communication, to enhance your customer engagement strategy and increase conversions. Take advantage of versatile templates that can be used for a variety of purposes, including promotions, offers, updates, messages, invitations, recommendations, or requests, to boost your marketing initiatives.

Boost your communication strategy and deliver intuitive customer service with WhatsApp’s features

Deliver deeper, richer customer experiences. Send and receive rich text messages, images, video, and popular document formats.

Text Messages
  • Plain text messages - Send and receive plain text messages (4096 characters).

  • Rich text messages - Send and receive rich text messages like bold, italics, strikethrough.

  • URL Preview - Send URLs from business to consumer with a preview option for display on the handset.
Text Messages
Interactive Messaging
  • List messages - Send a list with up to 10 options from business to customer.
  • Reply buttons - Send up to 3 buttons from business to customer.
  • Commerce messages - multi-product - Allows businesses to access Facebook catalogues; messages containing a selection from up to 30 items from a business’s inventory.
  • Commerce messages - single-product - Allows businesses to access Facebook catalogues; messages with a single product item from the business’ inventory. The product is displayed in a Product Detail Page (PDP) format.
  • Shopping cart experience - Display an order page summary – part of the commerce messages library. Customers can add products to their shopping cart and send that cart to a business.
Interactive Messaging
Message Templates
  • Text message templates (header, body, footer) - Text template from business to customer.
  • Language packs - Supported languages for template submission other than English.
  • Media message templates - Support images, video, and documents (pdf) from business to customer.
  • Interactive message templates 
    • Up to 3 buttons: Quick Reply type
    • Up to 2 buttons: Call-To-Action type
    • Business to customer
  • Marketing opt-out button (coming soon) - Include marketing opt-out button in the Marketing template category.
Message Templates
  • Images - Send and receive image/jpeg, image/png.
  • Audio - Send and receive audio/acc, audio/mp4, audio/amr, audio/mpeg, audio/ogg, codecs=opus.
  • Document - Send and receive application/pdf, application/msword, application/vnd.ms-powerpoint, application/vnd.ms-excel, text/plain.
  • Video - Send and receive video/mp4, video/3gpp( MP4 format with H.264 video codec and AAC audio codec).
  • Voice notes - audio/acc, audio/mp4, audio/amr, audio/mpeg, audio/ogg, codecs=opus.
  • Location - Send and receive location between business and customer during a conversation.
  • Contacts - Send and receive contact card between business and consumer during a conversation.
  • WhatsApp Click to Ads - Allows users to start a WhatsApp conversation from Facebook.
  • Business read receipt - Business read receipt callback to the consumer. Indicated by two blue ticks when a business has read a customer’s message.

Choose Clickatell as your authorized WhatsApp Business Solution Provider

We're proud to be a global Meta Business Partner with vetted expertise in helping businesses advertise, sell, and engage with customers on WhatsApp. As a messaging partner, we're uniquely equipped to help businesses manage customer conversations at scale. With our specialized knowledge, we're able to create messaging experiences that can automate customer service, lead generation, and transactions over chat, empowering businesses to focus on what they do best.

Working with Meta on our customer's behalf
  • Clickatell delivers premium access to Meta's tools, resources, training, and support, to maximize the value and effectiveness that businesses get from the WhatsApp channel.
  • We can facilitate technical integration consultations with Meta's solution architects, as well as creative consultations with the experts at Meta.

Clickatell's advanced messaging solutions go beyond just WhatsApp. Our platform offers robust enterprise SMS and USSD messaging solutions, and we are also currently piloting Apple Messages for Business. With our assistance, you can seamlessly migrate customers from traditional SMS channels to richer channels like WhatsApp and Apple Messages.

We offer additional tools that are specifically designed for scalability. These tools enable businesses to quickly build, test, and deploy messaging solutions on a large scale.

Working with Meta on our customer's behalf.

  • Automated app-like messaging experiences, with the ability to switch between channels, depending on the use case.
  • Real-time, live-agent support, delivering assisted messaging experiences, with a human.
  • Accept payment in messaging channels (not natively available on the WhatsApp API).

Our team is proud to have pioneered the world's first chat commerce telecom solution. Today, we have enabled numerous banking businesses to leverage chat commerce, thanks to our innovative technology. With Clickatell's preconfigured chat commerce solution, you can swiftly implement automated customer engagement and commerce activities for users who prefer to use mobile devices, particularly on WhatsApp.

Built for the needs of modern businesses and their brands

  • Profile and account setup
  • Chat channel access
  • Real-time notifications
  • Fraud detection and authentication
  • Customer support workflow creation
  • Distribution of digital products with partners
  • Transaction facilitation and payment acceptance

At Clickatell, we provide enterprise account management services that go beyond just the WhatsApp API. Our dedicated and personalized technical and sales support is available for all your business messaging needs.

We prioritize encryption and security to ensure that your data and messages are always protected. Additionally, you can count on high levels of system uptime and performance, enabling you to deliver seamless and reliable messaging experiences to your customers.

Technical heavy lifting

  • Skilled team of Solutions Architects, TAMs and CAMs to drive the process and help to create messaging experiences that deliver value to end-users, and grow businesses, without having to worry about technical overhead.
  • System monitoring, reporting and analytics, and regular system maintenance ensures business continuity and insight into messaging performance.

Streamline your communication strategy with a variety of integration possibilities

Create and work on support cases, convert
leads, and keep data in sync.
Fetch customer information and customer
order details from Shopify.
Zendesk Sell
Add new sales leads to Zendesk Sell and keep
data in sync.  
Zendesk Support
Create and work on customer tickets, add new
customers to Zendesk Support, and keep data
in sync.

Transforming customer experience for forward-thinking global brands

At Clickatell, we have rich vertical experience as subject matter experts in the field of business messaging for large enterprises.

With over 22 years of successful delivery, we’ve provided conversational commerce solutions at scale to clients such as financial institutions, airlines, telcos, healthcare, and large retailers.

Our systems are trusted by these clients to communicate effectively with their large customer bases, ensuring seamless messaging experiences and improved customer engagement.

Customer Success

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Imperial logo
FlySafair logo
Telkom logo
Web Africa logo

Press Release

Dis-Chem Chooses Clickatell’s Chat Commerce Platform to Serve Millions of Customers Over WhatsApp

Dis-Chem rolls out new WhatsApp chat channel delivering self-help services and loyalty program management over chat.

Read Press Release
Dischem  logo

Clickatell has made the road to bringing our customers a fast, affordable, reliable, and better connection so much easier. Since partnering with Clickatell we have grown in leaps and bounds.

Obtain the advantage of expert guidance through Custom Enterprise Support, catered to your specific needs

You can rely on our team of experts to guide you through every stage of your digital transformation with WhatsApp, from the initial planning to the deployment phase.

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More to explore

See how to best approach this powerful medium for engaging and transacting with mobile-first customers.

Connect with your customers where they are.