Clickatell, leading provider of mobile messaging solutions, today announced it has been included in the list of "Cool Vendors in Mobile and Wireless, 2009" report by Gartner, Inc.
"Developers worldwide are actively engaging Clickatell to implement innovative mobile messaging services for a myriad of uses," said Pieter de Villiers, Clickatell CEO. "From creating mobile social networks to helping save lives on the Hudson River, SMS is inherent as communities, governments and enterprises deliver strategic mobile services to customers and constituents. Well known within the mobile developer community, Clickatell provides all the necessary tools to begin delivering pioneering mobile solutions to customers in less than a day."
SMS technology--functional on all cell phones--provides banks, insurance companies, mortgage lenders, foreign exchange, microfinancers, social networks, hospitals, publishers, and more with a direct, quick channel for instant customer communications, instant cost savings and an instant revenue opportunities. Easy to initiate and receive, SMS provides a tool for immediate customer intimacy a key strategy for countering the economic downturn and also presents opportunities to create new customer value and loyalty. Even in these slowing times, it is widely believed that people won't give up their cell phones and more and more businesses are looking at ways to leverage text messaging as a way to 'touch' their customers.
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are:
- Innovative, enable users to do things they couldn't do before;
- Impactful, have, or will have, business impact (not just technology for the sake of technology);
- Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.