A bulk SMS service is becoming an indispensable source of revenue, community interaction and feedback that app developers desperately need in this highly competitive online environment. Apps that launch without SMS functionality stand to lose out on the many benefits that come with being able to build a high-conversion list for repeat sales.

As an app developer, a bulk SMS service can significantly boost your interactions, sales and the repeat use of your app. Here is how to quickly and easily integrate it with your app.

The 5 Little Steps To SMS App Integration

SMS functionality gives you a measurable advantage against popular apps that are currently flooding the market. Apps like Angry Birds, Doodle Jump, Pocket God and Moron Test continue to change and adapt to an ever growing audience.

The average person has only 65 apps on their phone, which means even once downloaded your app needs help if it is going to be used repeatedly.

Step 1: Choose The Right SMS Messaging Company

Alright, so you need a reliable SMS messaging company to partner with, so that you have access to stable, global networks that will keep your user-base in touch at all times. At this point you need to evaluate the company you are going to work with. A bulk SMS service means that you must ensure that your provider is equipped with the following.

  • Network reach

  • Reliability

  • Professional support

  • Customer service

  • Stable and secure service

  • The right SMS features for your business

Step 2: Investigate How Other Apps Use SMS

Companies use Clickatell for the following reasons:

  • Mig33 provides global text messaging to their social networking clients

  • Moneybookers provides their clients with SMS alerts on transactions

  • Hotelzon  uses email to SMS to send booking alerts to its customers

Step 3: Choose Your Ideal SMS API

Once you have chosen your bulk SMS service company, you will need to pick out the ideal SMS API to use in your campaigns. An SMS API is the interface that your app will use to connect to your SMS service provider (UK or other) which in turn allows you access to a gateway, where you can send and receive SMS transmissions and services.

Step 4: Link Your Customer Database To The System

When you have selected your appropriate SMS API, you need to configure the API to accept connections from your application. To do this you will use a simple web-based interface. There you will be able to manage your API connections, run and monitor campaigns and view your reporting stats.

Step 5: Integrate Your System With Your SMS Messaging Company

Step 5 involves complete system integration, so that your  bulk SMS service is properly aligned with your app goals. After you've configured your API settings, you need to get your app to send messages at the appropriate events. You can use any programming language that can interact with your API.

Enjoy Full SMS Functionality For Your App

Once these 5 important steps have been completed, you will enjoy bulk SMS service integration for you app. This can mean an overall boost in connectivity, sales and engagement with your intended app community.

All app developers should seriously consider integrating a bulk SMS service into their app marketing campaign. It's an essential element that adds value for your customer, and the returns to your app will be more than worth it when your active user rates increase, and opportunities for additional sales improve overall. Just follow these 5 tiny steps and you will be able to harness the power of SMS for your app sales and growth.

SMS Platform

Clickatell SMS Platform is a bulk SMS system that enables you to send messages securely, reliably and instantly, sparking a dynamic dialogue between business and customer.

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