Digital Marketing

5 tiny steps to bulk SMS service integration for your app

Integrate bulk SMS with your app

A bulk SMS service is becoming an indispensable source of revenue, community interaction, and feedback that app developers desperately need in this highly competitive online environment. Apps that launch without SMS functionality stand to lose out on the many benefits that come with being able to build a high-conversion list for repeat sales.

As an app developer, a bulk SMS service can significantly boost your interactions, sales and the repeated use of your app. Here is how to quickly and easily integrate it with your app.

The 5 little steps to SMS app integration

SMS functionality gives you a measurable advantage over popular apps that are currently flooding the market. The average person has around 65 apps on their phone, which means even once downloaded your app needs help if it is going to be used repeatedly.

Step 1: Choose the right bulk SMS service provider

Alright, so you need a reliable SMS messaging company to partner with so that you have access to stable, global networks that will keep your user-base in touch at all times. At this point, you need to evaluate the company you are going to work with. A bulk SMS service means that you must ensure that your provider is equipped with the following.

  • Network reach

  • Reliability

  • Professional support

  • Customer service

  • Stable and secure service

  • The right SMS features for your business

Step 2: Investigate how other apps use SMS

Here are three examples of how companies use Clickatell's bulk SMS service

  • SweepSouth uses SMS in its revolution of the cleaning services industry

  • GO-JEK uses SMS to verify mobile numbers when new users sign up via their app

  • Karri integrates bulk SMS with their app to simplify school payments

Step 3: Choose your ideal SMS API

Once you've chosen your bulk SMS service provider, you'll need to pick out the ideal SMS API to use in your campaigns. An SMS API is the interface that your app will use to connect to your SMS service provider, which in turn allows you access to an SMS gateway, enabling you to send and receive SMS transmissions and services.

Step 4: Link your customer database to the system

Once you've selected your appropriate SMS API, you need to configure the API to accept connections from your application. To do this you'll use a simple web-based interface where you'll be able to manage your API integrations, run and monitor campaigns, and view your reporting stats.

Step 5: Integrate your system with your SMS provider

Step 5 involves complete system integration so that your bulk SMS service is properly aligned with your app goals. After you've configured your API settings, you need to get your app to send messages at appropriate trigger events. You can use any programming language that can interact with your API.

Enjoy full SMS functionality for your app

Once these 5 important steps have been completed, you'll enjoy full bulk SMS service integration for your app. This can mean an overall boost in connectivity, sales, and engagement with your intended app community.

All app developers should seriously consider integrating a bulk SMS service into their app marketing campaign. It's an essential element that adds value for your customer, and the returns to your app will be more than worth it when your active user rates increase, and opportunities for additional sales improve overall.

If you're ready to harness the power of SMS for your app sales and growth, have a look at Clickatell Platform - a fully scalable, communication tool that enables you to reach your customers anywhere in the world across 1 000+ mobile networks in more than 220 territories. Sign up for a free account today to test drive our bulk SMS service with unlimited free testing in the sandbox environment.

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