SMS Country regulations and restrictions

New Zealand

Available countries

Before you start sending to New Zealand, please ensure you understand the consumer regulations around messaging as outlined by the Ministry of Business, Innovation & Employment. It is best practice to obtain end-user consent before sending any communication from your service. Unsolicited messages will not be sent to end-users. It is best to communicate with end-users during their daytime unless the message is urgent.

Restriction Description
DND exists No
Time restrictions No
International vs local split No
Local traffic N/A
International traffic N/A
General content restrictions
           
  • All content with URLs must be whitelisted
  • It is best practice to obtain end-user consent before sending any communication from your service
  • Unsolicited messages will not be sent to end-users
Content registration required
  1. Marketing Content - Not a regulatory requirement, but some suppliers do need to know the content before we send them marketing traffic. If the supplier confirms the failures are due to unregistered content, a request will need to be raised with Clicktell's VAS team to whitelist the content. 
  2. Transactional Content - No content registration is required for transactional content.
Opt-out instructions required No

Sender ID regulations` All sender IDs will be overwritten with a local short code.
URL/Content Whitelisting Requirement

The following information is needed when whitelisting URLs:

  • Sender ID
  • URL
  • Company name
  • Type of traffic
  • Content sample
  • Website
  • Brief use case
Sender ID documentation required No
Country supports MNP Yes

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