SMS notifications offered the immediacy and impact that Fairmont Dubai needed to reach its customers.
To increase hotel reservations and attract more diners to their restaurant, Fairmont Dubai needed an easy way to notify its local customer base of events and promotions at short notice.
Fairmont Dubai implemented SMS messaging from Clickatell to keep in touch with their customers on a regular basis. Messaging is particularly effective for special events, as well as for time-sensitive food and beverage specials that need to be promoted quickly.
Since 80% of United Arab Emirates citizens own mobile phones, it was a natural choice to select SMS messaging to fulfil Fairmont Dubai's marketing needs. SMS messaging opened up a different market for the hotel and helped them reach their customers reliably.