SMS Country regulations and restrictions

Kenya

Like many other countries, Kenya operates according to an opt-in policy, and you must be able to demonstrate that your users have chosen to receive messages from you. There are also various regulations in place regarding the content type, which you can see in the table below. Visit the Communications Authority of Kenya online for more information.

We recommend working with a sales advisor to ensure compliance with all SMS regulations. Get in touch now and set up your messaging program with the help of our experts.

Restriction	Description
DND exists	No
Time restrictions	Yes Political messaging may only be sent between 8 AM and 6 PM. Unsolicited political messages are not allowed, and various additional restrictions apply to political messaging.
International vs local split	Yes
Local traffic	Customers residing in Kenya can make use of the local binds with lower pricing Local sender IDs must be whitelisted
International traffic	International / OTT traffic must be sent via the international binds at higher costs Sender IDs must be whitelisted for Safaricom
General content restrictions	Adult, gambling, competitions, voting, virtual credit, and chat content is not allowed
Content registration required	No
Opt-out instructions required	Yes Safaricom requires that an opt-out footer be inserted into the messages to allow a mobile user opt-out The footer should contain sample text "Stop dial 4569*5#"
Sender ID regulations	Pre-registration recommended
Sender ID registration offered by Clickatell	Not supported
Sender ID documentation required	Yes
Country supports MNP	Yes