SMS Country regulations and restrictions


Available countries

Before you start sending SMS messages to Sweden, please ensure that you understand the regulations around messaging in the country. All programs are required to be compliant with the applicable laws. Please contact our support team if you are unsure about any of these regulations.

Restriction Description
DND exists Unknown
Time restrictions No
International vs local split N/A
Local traffic N/A
International traffic N/A
General content restrictions
  • Politics
  • Adult or otherwise inappropriate content
  • Violence
  • Gambling
Content registration required
  • Any unsolicited messages are not allowed.
  • All recipients have to opt in for messages or explicitly request an OTP.
  • Any promotional content must explain how the end-user can opt-out.

Restrictions regarding URLs:

  • All URLs must be whitelisted.
  • URL shorteners cannot be whitelisted. This rule is in force as spammers tend to use shorteners heavily.
  • No URL redirects - URL should link directly to a fully visible page.
  • Service legitimacy check: A check of the website is performed to conclude if the service is legitimate. All URLs to misleading pages will be rejected.

Service related to loans/financial services:

  • The exact sender ID that will be used is required, and it must be related to the website/company name.
  • Operators consider it spam if there is a mismatch between the sender ID and the service.
Opt-out instructions required N/A

Sender ID regulations Sender ID registration is required for message content with web addresses (URLs)
Sender ID documentation required Yes - as it is required to whitelist URLs
Country supports MNP Yes

Other resources

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