SMS Country regulations and restrictions

Japan

Available countries

Before you start sending SMS messages to Japan, please ensure that you understand the regulations around messaging in the country. All programs are required to be compliant with the applicable laws. Please contact our Support team if you are unsure about any of these regulations. 

Description Restriction
DND exists  No.

Time restrictions

No - but it is advisable to use daytime hours for marketing. 

International vs local split 

Yes – International gateway (no registration) vs Domestic gateway (registration required). 

Local traffic

Sender ID registration is required for domestic traffic.

International traffic 

No registration needed; dynamic sender ID supported. 

General content restrictions

No political, religious, gambling, adult, loan, or unsolicited promotional content; URLs forbidden; P2P prohibited. 

Content registration required 

No formal registration, but provider policies may apply. 

Opt-out instructions required 

Yes; explicit opt-in needed, and opt-out handling must be enabled. 

Sender ID regulations

Dynamic alpha sender ID is allowed for international brands. 

  • Domestic sender ids must be registered. 
  • Generic sender ids are blocked. 
Country supports MNP 

Yes.

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