NOTE: Only applicable to our self-serve/Connect Lite clients. If you are on one of our paid packages, please reach out to your account manager or our Sales Team.

The total price you will pay for using WhatsApp via Clickatell consists of two components:

• Clickatell Price

• WhatsApp Price

An overview of these components is given below. For detailed/specific pricing information, please contact Sales.

Clickatell Price

Clickatell offers various monthly WhatsApp Business Message bundles. These bundles include:

• Fixed monthly fee - You will be charged a fixed monthly fee for the duration of your subscription.

• Volume limit - A Business Message Bundle includes a fixed number of outbound messages. If you stay within the volume limit, you will only be charged the fixed monthly fee and there won’t be any out-of-bundle fees. Inbound messages received from end-users are free and don't consume your Business Message Bundle.

• Out-of-bundle rate - When the volume limit has been reached, each additional outbound message will be rated at a specified out-of-bundle rate per message.

WhatsApp Price

WhatsApp charges a fee per conversation.

• All conversations are measured in fixed 24-hour sessions and charges differ for business-initiated vs. customer-initiated conversations and per region.

• These 24-hour conversation sessions start whenever the first message is delivered by a business, either in response to a user inquiry or if a business-initiated message template is delivered.

• Conversation-based fees are deducted from your account balance at the start of every conversation. If you have a prepaid account, it is important that your account balance is sufficient to cover these fees.

• Each WhatsApp Business Account gets 1,000 free service conversations each month across all of its business phone numbers. (Marketing, utility, and authentication conversations are not part of the free tier.)

• These fees are in addition to the Clickatell fees.

Note: Since 1 February 2022, WhatsApp no longer charges for the sending of message templates. Instead, these are also included in the cost per conversation.

Also see:

• WhatsApp Business Pricing Update blog

• Facebook's conversation-based pricing page