This feature will first be rolled out in India only.

As of February 13, 2024, restrictions have been implemented on the number of marketing-type message templates that can be sent to individual WhatsApp users, specifically those with Indian phone numbers.

This measure aims to enhance positive user engagement with marketing templates by regulating the volume of marketing messages an individual receives from any business within a defined timeframe.

These limitations only impact newly initiated marketing conversations and do not apply to open marketing conversations between clients and businesses (i.e., where there has been an interaction between the customers and the business already).