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What is the difference between the WhatsApp Business Platform and the WhatsApp Business app?

The WhatsApp Business app is a standalone, free smartphone application built specifically for small businesses to interact with their customers and respond to messages. Examples of use cases include someone placing an order with their local bakery or shopkeepers who want to stay in touch with their customers via a smartphone app. The app has limited automation and feature sets to serve the needs of small businesses. Clickatell has no affiliation with this product and we’re not able to provide any support with setting up or using the app.

You can learn more about the WhatsApp Business app here.


The WhatsApp Business Platform solution offered by Clickatell is intended for medium and large businesses who want to use an API integration to engage with their customers on the WhatsApp channel. The WhatsApp Business Platform caters to the needs of larger businesses with higher messaging volumes and the need for business process automation and integration within their existing communication platforms. Clickatell is an approved WhatsApp Business solution provider, and we’ll assist you to get your business verified on the WhatsApp network. This is done through an easy, wizard-driven application process. Once your business is verified on the WhatsApp network, you‘ll be able to send WhatsApp messages via Clickatell’s multi-channel One API.

You can read more about the application process here.


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