Digital Marketing

Advantages of using SMS marketing for B2C

SMS marketing in B2C

SMS marketing is one of the best solutions for your business’ campaigns. Your customers are checking their phones constantly throughout the day. Mobile phones are no longer a luxury. They’ve become a daily necessity – an accessory more ubiquitous than a wrist watch. Luckily for you, implementing SMS marketing particularly by making use of a bulk SMS service, is simple, quick and cost effective. So, what exactly are the advantages of using SMS marketing for B2C?

What is B2C?

Let’s start with the obvious. What exactly is B2C? According to Investopedia: “Business to consumer (B2C) is business or transactions conducted directly between a company and consumers who are the end-users of its products or services. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses.”

The term increased in popularity during the early e-commerce boom of the 1990s when it was used to refer to online retailers and companies that sold products and services via the internet.

What is SMS marketing?

SMS marketing is simply marketing and communicating using mobile phone functionality, especially smartphones as they become more and more omnipresent. This form of communication became common in the early 2000s in Europe and Asia.

Related: The benefits of SMS marketing for businesses

Why is it best to use SMS marketing for B2C?

If you need to send urgent, time sensitive information to your customers, SMS is the answer for your marketing needs. SMS enjoys a near perfect open rate of 98%, meaning you can be sure most of your customers will read your messages. In addition, SMSes are typically read within 90 seconds of being received, making them ideal for all urgent communication.

Examples of SMS marketing for B2C

A number of top global brands are using marketing via SMS with great success. An example includes Dunkin’ Donuts which increased foot traffic by 21% after using a bulk SMS service to offer 99c lattes to students in Boston. Another example is Los Angeles nightclub Tao which sent SMSes to 2000 customers on the day of an event. Of those, 220 people arrived at the club that night, generating an additional admission income of $1770 and bar revenue of $4400.

If you’re considering using SMS marketing for B2C communications, read our blog post about how you can run a successful campaign. And why not sign up today and take advantage of 100 free SMS credits to get you started.


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