Why WhatsApp Business needs to be part of your business’s marketing communication strategy
Benefits of WhatsApp marketing
Of course, you already send WhatsApp messages daily. But now it’s time to forget about sending messages to your family (sorry, Mom and Dad). What you need to do is start thinking about how you can use WhatsApp Business messaging as part of your marketing communication strategy.
Now, you can do just that. The recently released WhatsApp Business API makes it easy for businesses to create a brand presence and communicate with customers on the platform. The beauty of this is that your customers are likely to be thrilled. They want to communicate with businesses using text messaging. And they’re already using WhatsApp. It couldn’t be more obvious that this is the ultimate marketing communication win-win.
More than 1 billion people across the world – in a massive 180 countries – are communicating using WhatsApp daily, sending 60 billion messages and 4.5 billion photographs. That’s a lot of (cute) cat photos. The WhatsApp Business API provides the ability for your business to send out notifications and conduct 2-way conversations with consumers. And, as an authorized WhatsApp Business solution provider, Clickatell is able to help your business do this. Using this new offering, you can, once they’ve agreed to it of course, send messages to your consumers about new products, current sales or special events. And the occasional cat photo, of course.
Enough about cats, here are some of the benefits of using the WhatsApp Business solution
Integrated with Clickatell Touch, the WhatsApp Bussiness API is going to completely revolutionize the way businesses do, well, business. These tools will send replies that provide fast answers to all of your most frequently asked questions, and send greeting messages to new customers, for example. These will save your business time. And that saves you money.
We all know that consumers, particularly millennials, hate talking on the phone. This is especially true when their phone rings and it’s an unknown number on the other end. Don’t be that business. Rather allow your customers to contact you via WhatsApp which will enable you to send them messages too. They’ll not only read your messages, but they’re also 40 percent more likely to respond.
If your customers aren’t responding to you or if your contact center agents aren’t getting hold of them, that’s just not good communication. If you’re looking for a better solution, WhatsApp Business might be the one for you. Consider that Uber uses it to give customers an opportunity to chat to members of its team. That’s a marketing communication strategy that’ll reach its destination!
Similarly and unsurprisingly, your consumers would prefer to message your business to log a support query. The alternative, waiting on the other end of never-ending hold music, just does not appeal to consumers. Shocking, we know.
Global companies like Wish, Netflix, and Booking.com are already making use of this service. So, if your customers are already using WhatsApp to communicate about affordable outfits and household goods they’d like to buy, organize rides around town, and choose where they’ll be staying during their next trip, they’ll expect to use it to communicate with your business and inquire about your services and products too.
And it’s not just for big business. Smaller companies are already using it with great success. There’s the Mumbai-based Russsh concierge service which uses it as a booking platform. In fact, according to WhatsApp, more than 80 percent of small businesses in India and Brazil say the messaging platform helps them to not only communicate with customers but also to grow their business. If your small business does not have high message sending volumes, you will not be able to make use of the WhatsApp Business API. Instead, you’ll be referred to the WhatsApp Android app, which was created with the small business owner in mind.
Says WhatsApp: “And WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way.”