Travel Companies are Successfully Using WhatsApp and Omnichannel to Serve Digital Travelers
Travel companies using Whatsapp for digital marketing
Like most sectors, the travel industry has been upended by the digital revolution. Travelers are increasingly browsing for destinations on their smartphones and accessing trip updates via WhatsApp. These trends present an opportunity for companies to create and enhance the omnichannel customer experience across the modern buyer’s journey.
A 21st-century traveler’s digital journey
Gone are the days of travelers visiting, or call, an agency to ask for information regarding an upcoming trip or vacation.
Now, putting the perfect trip together is a digital affair. Customers have easy access to information, spending time researching price and quality before making their decision.
“The more options we have, the more anxious and undecided we feel. And that’s exactly what we see playing out in the travel data. For example, the average accommodation purchase journey lasts an incredible 36 days and involves 45 touchpoints across several devices and types of websites,” reads the McKinsey analysis.
Travel companies can help customers make sense of the choices before them. And to do this, brands need to provide relevant content and support for customers at each stage of the buyer’s journey via the platforms their audiences are on.
“… Travel marketers need to embrace omnichannel shoppers. At its most basic, that means creating fast, intuitive, and seamless experiences across desktop, mobile pages, and apps.”
Modern travel companies who craft seamless omnichannel experiences across devices make it simple for travelers to pick up where they left off, reducing the complexity that can come with a cross-device journey.
Create seamless digital experiences for your customers
Digital travelers want personalized experiences. The WhatsApp Business API is an easy way to communicate with your customers at scale. Using WhatsApp’s reliable REST API, you can create a brand presence on a secure platform your customers already love.
You’ll get access to our self-service portal and world-class customer support with your integration.
Learn more about using WhatsApp to start building these elements into your marketing strategy today.