On-Demand Webinar

Forrester On-Demand Webinar: The State of Chat in Retail

Webinar Presenter

Consumers have made the shift to Chat apps for their communications with friends and family, and they’re increasingly looking to connect with retail brands through Chat to ask questions, engage with customer support, and even make purchases.

Watch this Forrester on-demand Webinar led by Julie Ask, Vice President and Principal Analyst, Nicole Murgia, Researcher, and others to learn how businesses are using Chat to drive down support costs, attract and retain younger customers, and elevate the customer experience across their customer touchpoints.

Highlights of the Webinar include:

  • Learn why retail is leading the way in Chat adoption
  • Explore the top Chat use cases and how they are being used to drive revenue and increase customer engagement
  • Why Chat is being used to tap into Gen Y and Gen Z customers – and how catering to these younger audiences is priming future growth

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Contact us today to learn more about how your business can benefit immediately from the power of Chat in digital commerce – Chat Commerce!

More About the Speakers

Julie Ask serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Nicole Murgia is a researcher serving digital business strategy professionals. Her research focuses on the impact of technology and shifting consumer behaviors on the financial services industry. In her role, Nicole collaborates on research that guides leaders in banking, insurance, and wealth management on how to best serve their customers in today’s digital world.

 

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