Redwood City, CA- Clickatell, the global leader in Personalized Priority Messaging (PPM), today announced the "Festive Retail Guide" to provide retailers with a resource to drive holiday sales through strategic mobile marketing campaigns. Retailers can dramatically improve customer response, retention and reach through easy and effective SMS techniques. Clickatell released the guide as a helpful tool for stores to better market to their customers this holiday season and all year round. SMS mobile marketing is the leading channel for direct marketing to consumers because it is more affordable than traditional forms of marketing and can be targeted directly to the personal taste of the customer. SMS is capable of reaching 91 percent of the US population and has a higher direct response rate than telemarketing, email and direct mail, according to a recent study by the Direct Marketing Association. In fact, 98 percent of people will open a text message, while email messages are left unread 80 percent of the time, according to Nielsen research. Clickatell recommends that retailers capitalize on this growing trend with meaningful, targeted and personalized communication to effectively reach customers. For emerging retailers and small to mid-sized businesses, this will prove to be an essential guide to expand their customer base. The guide also includes details and advice on simple steps retailers can follow to:
"As a global leader specializing in individualized communications, we wanted to share the latest in a series of best practices briefs from the field to make it easier and more cost effective to use SMS campaigns," said Pieter de Villiers, Clickatell's CEO. "The guide helps retailers bring customers through the door by offering deals and discounts straight to their mobile phone." By introducing low-cost campaign ideas in the guide, SMS messaging can be used by retailers of any size. In the critical and competitive holiday season and beyond, this is a way for brands to stand out from the crowd and build long-lasting relationships.