Redwood City, CA - With ever-increasing cell phone use, mobile device ubiquity and cost effectiveness of text messaging services, enterprises worldwide are increasingly implementing mobile messaging strategies for essential communications as a key differentiator to serving their customers. In 2007 large enterprise organizations such as BBC, Continental Airlines, CNN, the European Commission, Metropolitan Life, and Nedbank chose Clickatell to provide mobile messaging applications.
These new enterprise customers represent substantial growth to Clickatell's existing client base that already includes Barclays Bank, BP, First National Bank, Shell, Standard Bank, and others. "Guaranteed, real-time delivery is critical for transaction-based messages," commented Len Pienaar, CEO of First National Bank's Mobile and Transact Solutions. "You can't have messages evaporate, even if it is one in a thousand. The Clickatell gateway and its real-time reporting mean I can be sure our customers will receive their text alerts every time. Clickatell was the obvious choice for FNB because of their global reach, tremendous enterprise experience and high quality of service." Clickatell also reports significant growth in the Small to Medium Enterprise (SME) market segment, having added thousands of new customers via www.clickatell.com, the self-provisioned, software-as-a-service (SaaS) portal specifically designed with SME's in mind.
In total, Clickatell has more than 8,000 implemented SME customers - a direct result of the successful Clickatell SMS Gateway and other solutions, which make it fast and easy for any organization to set up and implement mobile messaging solutions to reach their customers using cell phones. The Portio Research report, "Mobile Messaging Futures 2007 - 2012" states, "By 2012 global SMS revenues are expected to reach $67 billion USD, driven by 3.7 trillion messages." The report continues, "If there was one message this report should get across it is this: SMS continues to be a phenomenal success as the cheapest, quickest and easiest to use form of peer-to-peer mobile communication.
Markets have continued to grow and greatly exceeded the predictions of similar research carried out in 2005. SMS traffic has not flattened out in mature markets but continued to boom whilst the US market has grown much faster than expected." Pieter de Villiers, CEO of Clickatell confirms these astounding numbers, "SMS messaging is expanding exponentially with over 1 billion cell phones shipped worldwide each year and growing; enterprises everywhere can reach more people via mobile devices than ever before and can text with more immediate interaction than an email," he said. "Businesses and governments need to provide their customers and citizens with critical communications when they need it - anywhere, anytime - and text messaging is clearly the easiest, most convenient and most efficient delivery available today." In 2007, Clickatell enhanced its enterprise operational initiatives and looks forward to continuing to help its customers exceed their mobile strategy goals:
Clickatell works with high profile customers across the globe: