13 October 2009

Clickatell chosen as Finalist for 2009 Mobile Excellence Awards: Best Mobile Viral Campaign

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Clickatell Best Mobile Campaign Finalist

The Mobile Excellence Awards (MEA), produced by Little Monster Media, announced its finalists for 2009 at an exclusive Show Stoppers press event at CTIA. Clickatell has been recognized in the "Best Mobile Viral Campaign" category for its industry-first SMS campaign in partnership with the US State Department, which sent 'live' text messages to global citizens during President Obama's Cairo and Ghana speeches earlier this year. One of the most coveted and influential awards programs in mobile entertainment, media & technology, The MEAs profile the best of the best in mobile entertainment, media, marketing & technology.

"We were delighted to work with President Obama's team in getting a very important message of hope, responsibility, and reconciliation out to the people of Africa and the Middle East - and, perhaps more importantly, being able to give people a voice whether they were in Ashanti, Ghana or Amman, Jordan," said Pieter de Villiers, Clickatell CEO. "More than 4 billion people have mobile phones that can send and receive SMS--no other technology has been able to democratize communications in such a profound way."

This year's MEAs will take place on December 7th, 2009 in Los Angeles, CA, and will celebrate the best in mobile entertainment, creativity, and breakthroughs from all walks of the mobile ecosystem. Judged by industry luminaries, the Mobile Excellence Awards are sponsored in part by GoTV Networks, Virgin Mobile, GameStop Digital Ventures, Saffron Digital, Keynote Systems Azuki Systems, and supported by industry-leading organizations such as GSMA Mobile Innovation, Wireless Industry Partnerships, ShowStoppers, Axis PR, Mobile Monday, ITV Alliance, Billboard, Mobile Monday LA, RCR Wireless, Mobile Marketer, Wireless Week, MobiAdNews, MobilizedTV, and many others.

Nominated for its innovative work with the US State Department, Clickatell implemented two distinct mobile messaging campaigns to deliver SMS excerpts to people around the globe during the Cairo and Ghana historic speeches given by President Obama. Creating a "Mobile Town Hall Without Borders," this mobile text campaign reached the masses of people who might not traditionally have a 'voice' during these events. You can view a video of the white house administration talking about the success of the Ghana event here. Actual SMS responses from the speeches can still be viewed here.

About Mobile Excellence Awards

The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing, and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to www.mobilexawards.com.

Little Monster Media

Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.

About Clickatell

We create a better world through technology, making commerce in chat accessible for everyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders, and resolve issues with a simple text or chat. No need for cash, phone calls, in-person interactions, or apps. Founded in 2000 with now over 10,000 customers, Clickatell is powering the digital commerce transformation. Clickatell is headquartered in Silicon Valley, CA and has offices in Canada, South Africa, and Nigeria (www.clickatell.com).

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