Today, you have devices in your pocket more powerful than the rockets NASA sent to the moon. You could probably conduct your entire business from your phone if you have the right apps. Mobility will increasingly become embraced as a key concept for technology, since people prefer not being locked down to, say, filling out a document. Businesses too have long recognized this by using business process automation to improve operations.
No one will claim they prefer a giant, landline phone that takes up a whole room to an iPhone 6. Customers, too, will want this from the businesses they operate with, especially as we refine our marketing technology and improve industrial analytics.
As Think with Google notes: “shopping-related searches increased 120% [from 2015-2016]. With this growth, retailers are finding that mobile plays a critical role in driving shoppers in-store.”
You’re more likely to be met with approval from customers if you provide options that cater to their mobile needs. This means more sales. But you need to be creating such an environment today before it hits your business in the coming years. It’s time to consider refining your digital and mobile-focused solutions.
The Internet of Things (IoT)
You’ve already seen the importance of the Internet of Things. Sticking with the idea of being connected, the future will almost certainly be about linking devices. You’ll be able to analyze your car with your phone, get email alerts from your home and more. All of this speaks to an ongoing realization that the greatest value is information, which is central to the Internet of Things. Customers know this, so should you.
One of the best advances in technology has certainly been the rise of wearable technology. Whether it’s Google Glass or the Apple Watch, the world is seeing more devices recognize users as people. This is why modern phones can track users’ movements, steps, heartbeats and all manner of activity. This might be scary to some, but speaks to the ongoing recognition of information gathering. And, as noted before, business process automation is one example of the effective use of gathered data.
With data obtained from industrial analytics, you should be taking note of exactly which devices people are using and in what way. You might start deciding that your apps are more useful on Apple watches than iPhones, for example. This has been central to developing information technology and will only continue. Don’t be surprised if you start seeing customers wanting solutions suitable for their wrists.
This isn’t about what we want, but what customers want. Identifying trends such as these could help you provide solutions before customers even realize they need them. For example, Qwise was able to offer more efficient and responsive service to its clients using time critical alerts and notifications. Clickatell’s messaging technology provided Qwise engineers with flexibility and the ability to react to alerts straight away. It’s these sorts of solutions that every business must consider when aiming to stay ahead of the information technology curve.