SMS Country regulations and restrictions


Available countries

If you’re sending messages to Nigeria, there are a number of factors you need to keep in mind – most important is the implementation of a DND (Do Not Disturb) feature for subscribers who do not want to receive unsolicited SMS messages and phone calls.

Volume regulations also exist for Nigeria. Sending multiple messages to the same address on the same day is not recommended as these messages may be blocked. Nigeria’s major mobile operators have split traffic into two categories:

Banking traffic - SMS messages from banks about transactions. These messages are always sent and delivered.

Promotional traffic - This covers all other traffic even if it is transactional, but excludes banks (e.g., a thank you message following an online purchase). Messages in this category are only sent at certain times of the day.

Please contact our support team to assist with setting up your SMS messages so that they are correctly included in one of the above categories.

Restriction Description
DND exists Yes
Time restrictions No
International vs local split Yes
Local traffic
  • Only customers residing in Nigeria can qualify to terminate traffic over the local binds at the local rates
  • Local traffic in Nigeria is split into banking traffic and non-banking traffic. Non-banking traffic is further split into promotional and transactional traffic.
  • Banking traffic and transactional non-banking traffic bypasses DND
  • Promotional non-banking traffic does not bypass DND
International traffic
  • The international suppliers generally support dynamic sender ID, however, some suppliers may require registration for MTN.
  • Pre-registration is required otherwise the sender ID is replaced with a generic alpha to allow successful message delivery.
General content restrictions Gambling traffic is not allowed

Content registration required ---
Opt-out instructions required ---
Sender ID regulations
  • Generic sender IDs are blocked by the MNOs
  • Valid company or service names must be set as a sender ID
  • Sender ID registration is required in most cases
Sender ID registration offered by Clickatell Limited availability
Sender ID documentation required Yes
Country supports MNP Yes

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