SMS Country regulations and restrictions
Malaysian carriers are clamping down on SMS traffic, so it’s important to understand the regulations that are currently in place. The table below details some of these regulations. You can also visit the Malaysian Communications and Multimedia Commission online for more information.
Note: To combat the increasing trend of online fraud, the Malaysian authorities have indicated that messages containing any of the following will be blocked:
Hyperlinks for end-users to click.
Mobile or fixed numbers provided to call back.
Requests for end-user information (such as name, card number, identification, bank account number, etc.).
All messages to Malaysia that consist of URLs and phone numbers must be whitelisted to avoid being blocked. In these cases, you are required to provide the company details (name and sample of full URL or phone number) for whitelisting.
We recommend working with a sales advisor to ensure compliance with all SMS regulations. Get in touch now and set up your messaging program with the help of our experts.
|International vs. local split||Yes|
|Local traffic||All traffic sent over the local bind must have the brand name inserted in the message content. Failing to do so will deem the traffic as international and will be subject to higher costs and penalties.|
|International traffic||International traffic must be sent over the international connections and must have the brand name included.|
|General content restrictions||
|Content registration required||Yes. Content/URL whitelisting information required:
|Opt-out instructions required||Yes|
|Sender ID regulations||All sender IDs will be overwritten with local short code or long code.|
|Sender ID documentation required||N/A|
|Country supports MNP||Yes|
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