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What is the difference between standard high quality delivery and time critical delivery?

Your routing profile determines the way messages are delivered to handsets once they leave the Clickatell SMS Gateway. It's something you can configure when you create your message integration.

  • A time critical delivery profile offers the fastest and most direct line of delivery for your SMS messages. On this type of route, our system selects the most optimal route to ensure the fastest possible delivery time. Time critical delivery is recommended for high-priority messages, such as one-time PINs (OTPs), transactional messages, and time critical alerts.
  • Standard high¬†quality delivery¬†offers delivery via high quality, cost-effective routes that fit your budget. Rates are lower, but you'll still enjoy reliable delivery of your messages. Ideal for non-critical messages that aren't time-sensitive such as promotions, brand announcements or CRM messages.

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