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The telecom industry has shared a variety of information throughout the past year about the new A2P 10DLC regulations initiated by U.S. carriers. As Clickatell has been driving SMS chat technology for the past 20 years, we are here to keep you and your business updated on everything you need to know to seamlessly implement your SMS transition to 10DLC.
All the major US carrier networks now support A2P 10DLC messaging and are requiring registration of your business. We strongly recommend that you complete your brand and campaign registration for your A2P 10DLC program with Clickatell as soon as possible. Any unregistered messaging traffic is expected to be blocked, throttled, or fined by the major carrier networks upon enforcement of 10DLC routes.
Starting March 01, 2022, T-Mobile will be implementing additional fees for new 10DLC campaign registrations, while both AT&T and T-Mobile will be introducing surcharge fees for messaging on unregistered US long numbers. In addition to new fees, AT&T has also announced lower throughput for any unregistered traffic after March 01, 2022 to reduce spam for their end users.
What is changing?
T-Mobile will begin enforcing a $50 campaign registration fee applicable to all campaign submissions effective March 01, 2022.
AT&T will be increasing their passthrough surcharge fees for all unregistered traffic from $0.002 to $0.004 per outbound message. They have also indicated throttling of unregistered traffic after the effective date.
What do I need to do?
For Clickatell customers on our new Clickatell Portal: Complete 10DLC registration application for your Brand and Campaign within your account.
For Clickatell customers on Clickatell Developer Central: Complete 10DLC registration application for your Brand and Campaign here.
New regulations require that each long number be registered with the details of the Brand that is responsible for the content.
If you have not yet started with your registration, please complete the above steps as soon as possible to ensure no disruption of your messaging services. If you are working with your account manager on this process, we highly recommend that you complete this work before the new T-Mobile and AT&T fees go into effect.
Brand Registration = One Time Fee of $5
Campaign Registration = One Time Fee of $50
Long Number Subscription = $33 per quarter
Each U.S. carrier is launching their A2P 10DLC capabilities with unique guidelines and on different timelines. Stay up to date with the most current news on this blog post, as deadlines and fees are subject to change for the following months.
Starting March 1, 2022, T-Mobile will be charging a $50 campaign registration fee applicable to all campaign submissions.
Increased per-message fees of up to $0.004 for unregistered message traffic.
The pass-through fee for registered traffic after the grace period will remain at $0.002 per SMS.
The pass-through fee for unregistered traffic is $0.004 per outbound message.
No new enforcement details have been announced by AT&T.
Clickatell has updated the pricing per message according to the new fees.
The pass-through fee for registered traffic after the grace period will remain at $0.00255 per SMS.
There are no additional charges or requirements for registering brands or traffic with Verizon.
No new enforcement details have been announced by Verizon.
Clickatell has updated the pricing per message according to the new fees.
A2P 10DLC (Application-to-Person 10-Digit Long Code) is the new standard mobile messaging system used by all major U.S. carriers, which enables reliable text messaging through a 10-digit long code phone number. By switching to A2P 10DLC, businesses can use this spam reduction mechanism to engage with their consumers through a verified local identity while enhancing their deliverability, reliability, and messaging throughput. U.S. Carriers, AT&T and T-Mobile are requiring a registration process so that they know who businesses are and what messages they are sending.
10DLC will affect all businesses that utilize mobile messaging to communicate with customers in the U.S., so here’s everything you need to know about the 10DLC update and how you can get ready!
Chat with our Clickatell team for further assistance in preventing disruptions to your messaging service and ensure that you keep sending engaging and time-critical messages to your customers.
This is an industry-wide change required by all U.S. carriers. Any and all businesses currently using SMS text messaging to communicate with their customers should be using or switching to 10DLC. This SMS solution is aimed to help protect those on the receiving end of business text messaging by verifying the senders, providing a better and more secure customer experience, while minimizing the risk of spam messages. This regulated system of using U.S long numbers will prevent cases of misuse and is on its way of becoming the new standard of business SMS. Failure to adhere to the new rules and take action to register your number(s) may result in potential 10DLC fees and future disruption of service.
Technology is constantly changing for the better. 10DLC is the newest iteration of A2P business text messaging and aims to provide an improved communication experience overall. Here are some benefits of switching to 10DLC:
Text from a recognized local area code
A cost-effective solution
Higher volume and throughput rates
A regulated channel protected from spam
Enhanced customer experience and trust
If your business utilizes application-to-person (A2P) text messaging campaigns, it is mandatory that you register your brand and campaign and are compliant with the latest requirements. To register your business for 10DLC, please follow the “10 DLC Registration” registration process within the Clickatell portal. With our easy to use, self-service portal, you will be able to register and verify your Brand, and apply for a messaging Campaign in real time. Choose your number, and we will register your details with the operators on your behalf!
When you register your business for A2P 10DLC with Clickatell, you need to register both your brand and your campaign(s) separately. The brand is the company or entity sending messages to the end customer. The campaign is a description of the actual use cases of how a company is using their messaging. Both need to be securely verified in order to allow your company to send messages through a 10-digit phone number.
A 10DLC number is ideal for companies wanting to cost-effectively engage with their customers on SMS. Popular use cases for customers vary from:
Fraud Alert messaging
Polling and surveys
You’ll want to have all information that pertains to your business ready to go. This information is necessary to verify your business, what your business does, how it uses texting, and more. These include but aren’t limited to:
Legal company name
Country of registration
Stock Symbol (required if a publicly-traded company)
For more information, find additional details about this registration process on our FAQs.
We have 20 years of experience and a product suite that will help you succeed in transitioning from shared short codes to 10DLCs.
Our expert team can support your mobile messaging campaigns:
Leverage our secure global network to reliably send SMS messages to your customers
Take advantage of our cloud-hosted, user-friendly portal and the
wizard-driven code generation makes integration into your existing systems easy
Send a high volume of messages delivered reliably and on time
Ensure that conversations between your business and customers remain 100% private with default end-to-end encryption
For more information about A2P 10DLC, check out Clickatell’s 10DLC support FAQ or contact our support department. We are happy to help you navigate through all of the changes required to implement 10DLC, ensuring you have the right business tools to leverage personalized and conversational ways to connect with your customers.
The Clickatell team will continue to keep you updated on the latest news of A2P 10DLC. Not using Clickatell yet? Start texting now! Sign up today.
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