Digital Marketing

The benefits of SMS solutions in retail marketing

SMS uses in retail marketing

As the world moves towards a mobile first mindset, retailers are scrambling to make sure that their brick and mortar brands offer customers the same experience online. Ecommerce retail is the way of the future. And online shopping habits include price checking and product research making the current ecommerce climate an extremely competitive one. In turn, emarketers are turning to SMS solutions to bolster their marketing campaigns. Here’s why you should follow this trend.

It’s a simple way of staying in touch

SMS solutions have proven to be extremely popular for online retail outlets, because it’s an incredibly efficient way of staying connected to their customers. Smartphone penetration is at an all-time high. Everyone has a mobile device. Which means everyone can be reached. What’s more, it allows emarketers to communicate via personalized messages instantaneously. With SMS solutions, marketers can punt new product launches, advertise new services or inform customers of discounts or sales and be almost guaranteed that the message is well and truly received. SMS is also an extremely versatile way of communicating with customers and in a competitive market, flexibility is an important advantage. Online retail and SMS are a perfect match.

SMS solutions are far more cost-effective than other marketing tactics

An SMS marketing campaign is extremely easy to set up and far more cost-effective than traditional forms of marketing. The creating of a television or radio spot, putting together a monthly newsletter or creating direct marketing pieces can all cost you thousands of dollars. And that’s not to say that you’d even reach the people you want to reach using those channels. Through bulk SMS solutions, you can create a direct and effective point of contact with your customers, reaching hundreds of thousands of them with a simple text. And the messaging will be clear, concise and directive, meaning your customers are more likely to respond in a favorable manner.

You’ll increase customer response

Because of the ubiquitous nature of mobile phones, customers are very likely to open and read your text. Studies show that the difference between the open rate of an SMS and that of other marketing ploys like email or direct mail is enormous. Think about the last time you received a text notification. How long did it take you to unlock your phone and look at what it was? Chances are it was within minutes. The global average is about 90 seconds with a 45% response rate. Compare that to the 22% open rate of marketing emails and 20% answer rate for phone calls. It’s chalk and cheese. This rapid fire communication ultimately means that you’ll get more business.

You’ll be able to create targeted communication

Gone are the days of business owners sending out bulk text messages in the hope that some of them would reach the targeted audience. This generic approach to marketing falls flat in an increasingly personalized world. These days, SMS solutions are far more sophisticated, intricate and intimate. How? Through big data. Customer purchase history and other relevant demographic information can be used to establish customer profiles. So now business owners can tailor a promotional SMS campaign to a specific audience – an audience that has previously agreed to receive communication from the business and wants to be addressed by name. Whoever is receiving the messages wants to receive them, increasing response rates and in turn getting the business owner more bank for their buck.


SMS is a fantastic marketing tool and offers incomparable cost effectiveness and return-on-investment. It’s fast, personalized and suitable for all kinds of businesses. However, just because something is good doesn’t mean that it can’t be improved. If you’d like to know more about how SMS solutions can help your business, then get in touch with us. If you need more convincing, then read our latest article on why businesses should be using SMS to engage with their customers.

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