B2C (business-to-consumer) companies must manage their customer relationships very well in order to become or remain a leader in their industry. Finding the perfect way to handle customers might take a couple of tries before you actually get it right mostly because B2C customer support means being able to manage individuals in such a way that they feel acknowledged, appreciated and valued. Getting that right means you need to be properly equipped with a customer relationship management team who has the skillset and operational tools to keep every customer they engage with happy.
Technology has taken enormous strides over the past two decades. Today’s ordinary activities would be regarded as magic by anyone living a few hundred years ago. You’re using small devices to make purchases without leaving your home or having meetings in real-time with colleagues and loved ones around the world. With this rapid progress in technological innovation, it’s no wonder you’re seeing so many aspects of technology combine in new, exciting ways. This is known as “convergence” and being informed about convergence technologies can help you make better, more informed decisions in the future.
Everybody communicates using their phones these days. It’s how we chat to friends and family, how we read news and interesting information and how we complete our banking and other administrative tasks. So it makes sense that customers are going to use their phones to communicate with the brands that they use daily. That’s why it’s important for businesses to have a solid social media strategy plan in place. We’ll look at what exactly that is and how you can implement one for your business.
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