Clickatell and our partners have published a number of downloadable PDF guides to assist our customers with their messaging efforts. All documents are free to download, please select the appropriate guide below:

The Enterprise Text Messaging 101 Guide Cell phone penetration is booming with 276.1 million service subscriptions recorded at the end of 2009. Many of your customers "cannot live" without their cell phones. Even more sleep with them nearby. But it's not voice communication keeping your customers occupied...

The role of SMS text messaging in CRM solutions Consumer trends have changed as a result of the recent economic downturn, preferring a low-touch, self-service environment. SMS text messaging provides businesses that implement Customer Relationship Management (CRM) programs with a communications solution that can keep up with consumer trends whilst being capable of delivering a realistic return on investment (ROI).

Do More with SMS World Book Day is celebrated on the 23rd of April and is the biggest celebration of books and reading. 'Do More with SMS' is your definitive guide to SMS inspiration and mobile innovation on World Book Day.

101 Uses of Mobile messaging in the Travel, Tourism and Hospitality Industries Turning high-value travellers into loyal customers is essential, and SMS is the ideal method of communication to acquire long-term success. Clickatell's Travel & Hospitality Guide provides 101 Uses of SMS in the Travel, Tourism and Hospitality industry.

Going Green with SMS SMS can help you create a greener business environment where less paper is used and emissions are reduced. Our 'Going Green with SMS' guide is full of great examples to help you build a healthy and green SMS messaging environment.

2010 Valentine's Mobile Marketing Handbook Mobilise your marketing strategy this Valentine's season with our new 2010 Valentine's Mobile Marketing Handbook.

Festive Mobile Marketing Handbook (2009) Use this guide if you're a small or medium business owner for ideas and mobile marketing strategies that will help stimulate sales and customer loyalty during festive season.

Mobile Marketing Guide A comprehensive guide showing how you can promote and reduce costs of your products and services with the use of mobile marketing. This 19 page PDF document also contains case studies and examples.

SMS Providers Guide Outlines the 13 essential steps to selecting an SMS Provider. Published by DevelopersHome.com this guide provides an objective look at questions you should be asking when selecting an SMS provider for your business.

101 Business Uses for SMS Leading Businesses of all size - small, medium and large enterprise - are achieving success implementing SMS or Text Messaging services to gain a competitive advantage by streamlining business processes, reducing costs, increasing revenue and customer satisfaction.

2008 Mobile Marketing Handbook Mobile marketing has the potential to become one of the most powerful tools in your marketing arsenal. The cost-effective and virtually instantaneous nature of SMS makes it easy to see why marketers around the globe have found a well-planned mobile marketing campaign to be a highly attractive option.

SME Guide Mobile messaging as a marketing tool enables SMEs to communicate with a wide audience at a fraction of the price, thus allowing them to effectively compete in a world of large corporates.

How do we rate? Considers the 13 questions posed within the SMS Providers Guide and answers them in terms of how Clickatell's SMS gateway service matches up. This pdf document offers a very useful overview of Clickatell's SMS gateway offering.

Benchmarking Enterprise Mobile Messaging Aberdeen Group's "Benchmarking Enterprise Mobile Messaging Report: December 2006", sponsored by Clickatell, reveals mobile messaging is becoming a key consideration for enterprises. It further confirms SMS as the globe's foremost mobile messaging service.

SMS & Travel Guide A comprehensive overview of how SMS is being used within the travel industry with information gathered from a survey conducted by Clickatell. It also includes real life examples, case studies and more.

5 Simple Steps to SMS Enabling your System Alerts While email was previously virtually the only technology used to send system alerts, today's software developers are turning to a better alternative - SMS text messaging. SMS messaging provides a simple, fast and low-cost method to send system alerts to system administrators, despite their location.

Limited Festive marketing Pack The cost-effective, immediate nature of SMS makes it a winning solution for marketers across the globe. At a time where marketing budgets are being reduced and highly scrutinized, marketers are expected to not only tighten their belts, but to produce greater results than ever before with substantially fewer resources.

RSA SecureID On-demand RSA and Clickatell have partnered to enable delivery of SecurID (r) tokencodes to mobile devices via SMS/text. Clickatell's global messaging service enables users to request and receive tokencodes with assured delivery on the most extensive, carrier-grade infrastructure available.

Mobile Strategies Whitepaper Banks and Wireless Operators turn to mobile financial services for new revenue streams. Does past experience and the current global financial meltdown provide insight for creating a successful business model?

Bankers Guide Whitepaper The top 100 banks around the world offer mobile services, and the ones that don't are developing mobile strategies as you read this. Mobile banking metrics are beginning to emerge, showing the success of this truly viable banking approach.

SMS in Call Centers This white paper will address how mobile messaging solutions (via SMS) can enhance a contact or call centre's self-service offering and will explain how using the technology can increase revenues, whilst significantly reducing the costs of outbound customer and employee communication.

Festive Retailers Mobile Marketing Guide SMS marketing and communications cost a fraction of that of traditional methods commonly used to market, promote and communicate with consumers via print ads, flyers and mailers, etc. giving retailers an innovative way to reach customers at a much lower cost and more importantly in a dynamic and targeted manner.