How top logistic companies never lose sight of their precious cargo


The very definition of a logistics company is to guarantee the seamless flow of goods from source to customer. These goods – from a special gift ordered just in time for a loved one’s birthday to a large shipment of shoes for a clothing retailer – are highly desirable and highly vulnerable to various risks, […]

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Improve Your Site’s Security with SMS


  Many IT managers must suffer from sleepless nights these days. Hacking, phishing and malware are rife, with new security threats appearing all the time. In fact, hacking company websites is the new form of bank robbery, with audacious break-ins regularly hitting the headlines: Russian hackers recently stole $1billion from banks across the world, in […]

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4 Ways to Improve Email Open Rates (and When to Use SMS Instead)


  The money is in the list. You may have heard this saying about email’s lead generation power. The Direct Marketing Association would tend to agree, estimating that email’s ROI can be as high as 4,300%, making social media look rather sheepish. So no matter what trendy new Facebook and Twitter tactics are doing the […]

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5 Lessons software developers can learn from HBO’s Silicon Valley


  If you’re a software developer, you are probably somewhere in-between mildly intrigued and die-hard fan of HBO’s latest show, Silicon Valley. Just as advertising folk were scrutinizing Mad Men and House of Cards is the ultimate exposé of the political arena, Silicon Valley aims to show you a real insight into the tech world […]

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How to simplify your internal administration with an integrated SMS service


Internal administration must be one of the biggest time thiefs and money wasters in any business. Paperwork piles up, countless hours are spent trying to streamline processes to keep customers happy or targets met, and you always seem to be understaffed in trying to control out-of-control administration. Sounds familiar? Luckily in today’s automated age, everything […]

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9 Reasons why the best marketers use SMS marketing

Expresso break

SMS marketing has been around a very long time but its ubiquity and platform independence makes it more popular today than ever before – something that the very best marketers know all too well. You also know by now that 7 billion people own cell phones and that the open rate for SMS is cited […]

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Home automation: is there still a case for SMS with the Internet of Things?


The world of home automation is getting a tech upgrade with the Internet of Things. If you are a developer in the space, you need to decide whether to include SMS in your solution. A major advantage of SMS is that it will find you anywhere in the world – even with your mobile data switched off. […]

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Mobile app security: 3 reasons for authenticating your users via SMS


Another day, another account hacked. As a mobile app developer it might give you pause to think: how is my security looking? Here are three reasons why implementing SMS user authentication would benefit you and your users. Passwords are not enough. Online credentials are becoming more valuable by the day. The RAND report found that […]

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Why silence is not golden when it comes to excellent customer service

Modern lifestyles

In today’s switched-on world, it can be both harder and easier than ever to provide excellent customer service. Harder because customers have become more demanding and more vocal with their views. Put one foot wrong and they take to social media to complain, telling thousands of your misstep. But it can also be easier to […]

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5 Ways to Deliver Amazon Class Customer Experience


If you want to deliver exceptional customer experiences, Amazon sets the bar. Last year it topped a poll of 181 brands for customer satisfaction in the UK. While in 2012 it stunned the US retail world when it claimed top spot for customer service. Amazon is indeed a class act to follow. And with customer […]

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